Offline shopping and online shopping both have their advantages and disadvantages. Some customers like to get full attention from the seller and want their queries to be solved hand to hand. On the other hand, some customers crave convenience and want to buy products online. We will see in this article what is livestream shopping and why should online e-commerce brands get involved in livestream shopping.
Traditional stores are great at customer service; they give their full attention to the handful of customers in their shops and solve their doubts and queries in no time.
Consequently, online shopping provides reachability and accessibility to customers worldwide, even in the remotest corner of the world. As long as the internet connection is there, the online stores can sell their products anywhere in the world.
Live streaming shopping has been introduced to provide the customers with the experience of both worlds. The products are put in front of the online audience and allow the opportunity to communicate on one level.
Live Stream is the future of shopping as it is highly effective. Livestream shopping has drawn millions of customers’ attention, and they have given a positive response. When customers can experience the best of both worlds, the strategy has a sure shot of success. In the United States, live stream shopping has seen a favorable response. China tops the charts in the success of Live Stream Online Shopping.
Here are Seven Excellent Ways Livestream Shopping is Taking E-commerce to the Next Level:
1. Choose the Right Platform
It is crucial to pick the right platform for live Streaming. There are two significant ways you can Livestream: either you Livestream through your e-commerce platform or hosted by a third party. Going Livestream through the owned website gives the retailers more authority to control their carts, customers’ accounts and inventory management.
Livestream shopping events need to consider the capability and scalability of the platform. Limitations in that aspect can hinder your growth and might give a wrong impression to the potential customers. You can do what you can do initially; you can host your live Streaming with a third party if you are already using those platforms.
On the other hand, using a third party decentralizes the customer’s experience from the retailer’s platform. In the long run, this could be an issue in your platform’s growth; therefore, upgrade your platform while utilizing the third-party platform. Live Streaming online shopping from owned outlets gives you control over the customer’s experience.
2. Think Extraordinary
Live streaming shopping is taking the e-commerce to the next level; it is not just reducing the barriers to purchase but also providing virtual try-on sessions, virtual demos, beauty-related questions, answers and other customer-friendly facilities that help the customers to make decisions efficiently and fastly.
It has been observed that the beauty brands and the fashion sector are the primary adopters of the Live Stream Shopping Platforms. Still, there are umpteen opportunities for other sectors as well like groceries, electronics and many more.
3. Live Stream Shopping Market
Retailers can endorse home improvement products by showcasing the latest garden and answering the customers’ specific questions. Would you please give them the facility of curbside delivery for a seamless experience? It would help the customers build trust for the brand and directly add products to the cart.
A grocery seller can Livestream every Saturday and Sunday with various weekend offers for the customers. You can offer recipes or any holiday-related events where customers take a keen interest. You can formulate a game-day or give recipes for holiday desserts or show tips and at the same time answer the questions of the customers.
4. Live Streaming Shopping App
To have complete control over customer experience management and other facilities going Livestream through a shopping app is the best idea or strategy. It increases the customers’ retention and presence if you go Livestream through your platform. Livestreaming shopping apps are more convenient and customized, which provides an excellent experience to both the customers and the online retailers.
5. Make the Most Out of the Live Stream
You have to make the most out of the Livestream. Online retailers have to think out of the box and deliver the unexpected so that customers take interest and always be willing and waiting for the next Livestream shopping. It is better to host the program on your domain as you can provide the customers with an archive or highlights, which the customers can watch past the event. The other best way to reach out to the customers is through the smaller segments on social media like Instagram or other channels, which will enhance the customers’ experience.
6. Shop Livestream
The live shopping stream supports the customers with many aspects as their umpteen doubts and queries get solved hand to hand. It, on the other hand, increases the sales of online retailers. The engagement of the potential customers tells a lot about driving positive traffic towards the brand. Live Streaming is a fantastic opportunity for both the retailers and the customers to have and provide an unexceptional shopping experience.
7. Outcome Assessment
After exciting and dedicated, and passionate about organizing the Livestream event, it is essential to assess the outcomes. You have to evaluate the following:
Firstly assess the customers’ data. It is vital to know how many immediately bought the product. How many customers attended the Livestream? How many customers didn’t save the product? This all is crucial to know for improving and making the different strategies accordingly. The overall engagement and communication with the customer need to be analyzed.
Live Stream Shopping in E-Commerce
It is compelling because the communication and the engagement bring closer to the customers. The platform supports the customers who can not visit the physical stores or those who want to enjoy shopping at the comfort of their homes. Livestreaming shopping provides reachability and accessibility to every type of customer with a customized experience.
Enhancing and enriching the customers’ knowledge of live Streaming is the best way to give the best of both the offline and online worlds.