Consumers worldwide have been in the middle of the biggest and quickest consumer behavior in marketing for decades. The long-term effect of the COVID-19 pandemic is fundamentally changing how consumers purchase and pay for their products. The leading drivers of consumer behavior patterns have now been security, value, convenience and availability. Lets check how consumer behavior impact eCommerce in this year.
In this rapidly changing e-commerce world, there is growing evidence that much of the buying patterns that people have embraced to deal with the financial crisis will be with us even after the pandemic ends. Once shopping in a store was once the prevalent way to buy. But now online shopping is increasingly becoming a popular way to shop for customers around the world. E-commerce is the driving force behind this emergence of retail.
Consumers don’t have to go out to buy any more. E-commerce has taken the retail experience to their hands through computers and mobile devices, completely changing consumer behavior patterns. The future of eCommerce is going to change in 2021 with enormous consumer behavior impact eCommerce.
Consumer Behavior Types:
– Complex Buying Behavior:
Complex buying behavior, in general, occurs as customers purchase an expensive item. Consumers are very involved in the buying decision for this special purchase. They will do a lot of research before they commit to buying. Consumers are somewhat different from purchasing a costly product or a product that is new to them.
– Habitual Buying Behavior:
Habitual buying behavior is seen where the buyer has a limited level of interest in the buying decision. In this situation, the buyer sees only a few noticeable differences between products. When people purchase items that they use for their everyday life, they don’t have much thought. They either buy their own brand or the one they use on a daily basis. Apart for this they buy the one available in the shop or the one that costs the least.
– Variety Seeking Buying Behavior:
Consumer participation is poor in variety-seeking consumer behavior. There are significant differences between the different brands. Consumers also do a lot of brand switching here. The cost of changing goods is minimal, so customers may choose to explore new products out of excitement or boredom.
Consumer Behavior in 2021
Consumers have had to cope with a constantly changing environment in the last year, and their behaviors and preferences have evolved accordingly. It would be an understatement to state that there have been multiple and massive shifts in almost all industries in 2020. For eCommerce, the shift of consumers to digital media was essential, but consumer behavior in e-commerce was formed or changed as a result of this move.
When shopping, all buyers have the same basic expectations. They want the goods they want when they want them, and they don’t want to pay too much for them. That is why eCommerce has grown to be the preferred shopping tool for customers.
E-commerce offers shoppers access to information, the opportunity to browse on different devices and the ability to share their experience with others, which has totally changed their preferences and the way they shop. Consumer behavior in e-commerce will continue to change with technology, and companies will need to continue to adapt to retain relevance.
We will review the 10 key consumer behaviors that have become more common in 2020. These behaviors are expected to remain in consumer behavior in 2021.
Keeping these Behaviors in Mind would Allow a More Holistic View of e-commerce.
- If Covid speeds up its initial adoption, shoppers of all ages can experience the ease of online shopping and will continue to buy online in years to come. This has provided ways for retailers to build on this emerging digital opportunity by building customer service and ads directly aimed at them.
- Suddenly food, fashion, and electronics were not the only items people could buy online and bring to their doorstep. Grocery, furniture and even car parts have been added to the list.
- The progress in eCommerce has advanced the consumer behavior in e-commerce of the website they purchase from. So, what are the consumers expecting? They want a smooth shopping experience that is personalized to the—one that is reliable no matter what gadget they’re using for their shopping or what stage of the purchase process they’re in.
- They are expecting to prevent any physical contact with delivery staff, consumers prefer to deliver goods without contact.
- With the pandemic, we are seeing a steep demand for faster hyper local delivery options, specifically for segments such as food, health and household.
- For most household online shopping, consumers demand free shipping and delivery for their orders, with simple and safe returns and pick-up choices.
- The pandemic has not only changed the way people shop, but also the way they pay. While obvious in e-commerce, digital and contact-less payments have seen rapid growth even in retail stores as a simpler and faster way to make payments.
- Local and small retailers are on-line. This has provided shoppers with the ease of purchasing goods from local retailers that have traditionally been offline and the option of buying products from smaller brands.
- Buyers are avoiding physical contact with sellers and delivery agents and are also sanitizing or leaving their products out for a few days. This pattern has led to customers ordering extra and less frequently.
- Social media use will not slow down in 2021, and advertisers will have to advertise on social media, such as Instagram, as people buy what they saw.
Consumer buying decisions rely on the behavior of the consumer. There are wide variations in customer behavior between buying a car and buying chips. Marketers must conduct careful judgment on various types of consumer behavior in selling products for the positive impact of e-commerce. They should also take care of the important factors for consumer behavior impact eCommerce business.