The E-commerce and retail industry has surged up during the global pandemic. Due to this, they have created a lot of jobs in online retail shopping. So, what is online retail exactly? Online retailing can be said as ‘commercial transactions conducted electronically on the internet.’ This sector in the industry is a dynamic, fast-paced environment, where innovation plays the most critical part of the business. Innovation is the only key if they want to be one step ahead of the competition.
Those working in online retail keep their eye on the user experience. They mainly focus on obtaining, displaying, manufacturing and delivering products as quickly as possible to satisfy customer demands.
The majority of in-store businesses and companies now have an online presence. As the online retailing industry is growing, the sector is experiencing a surfacing of pure-click companies. Pure-click companies are those companies which just operate online and don’t have physical stores. They operate solely via the internet. On the other hand, brick-and-click companies have physical stores and online presence as well. They sell products from physical stores as well as the internet. You can also get plenty of jobs in online shopping portals.
Due to the impact of the global pandemic, the e-commerce industry continues to grow. Due to the coronavirus and global pandemic, a lot of stores were shut down. This resulted in the growth of high online sales. Especially in June 2020 online sales surged up for almost 32% of all retail sales. This sector of retail is full of opportunity for aspiring graduates particularly as online retail goes with both digital and retail fields. This article will be like a helping guide for you to find a job in online retail shopping.
As there are a lot of online shopping jobs created, what areas of online retail can you work in?
The e-commerce industry is divided into four different areas, those who:
- create/design the website
- decide what is featured on the site
- run the site on a day-to-day basis
- delivering goods to customers
If you want to go for the technology side of the retail industry, you could get job offers in building/designing the website. These will be mostly web developers or web designers.
If you are more interested in the retail side of things, then you could have a direct influence on what is sold on the website. The jobs offered are retail buyers or retail merchandisers. In these job roles, you’ll have to predict buying trends, identify what is being sold and which products need to be restocked. You have to make sure the products are restocked in the right quantity, at the right quality, at the right price and at the right time.
To make customers come back to the shop and keep up with the brand and to keep their website running day-to-day, online brands need other jobs as well. They are digital copywriters, editors and writers who can come up with engaging content and create accurate product descriptions. Marketing professionals and social media managers are also required to promote the brand and create attractive email newsletters. SEO specialists are needed as well to increase the visibility of the site in search engines and its number of potential customers.
As more and more people are turning towards online shopping, this means that more and more people are giving out their personal details to websites. It is the responsibility of retail organizations to ensure that this data is safe from hackers and thieves. Therefore this increased opportunities for cybersecurity analysts/information security specialists.
All of the jobs mentioned above are some of the top online shopping jobs you can get into.
What are the Needed Qualifications and Skills for Jobs in Online Retail Shopping?
Some retailers look for job seekers with a related undergraduate degree, for example in computer science, buying, merchandising, journalism, marketing, retail or logistics and supply chain management. However, some employers accept applicants of any degree of discipline.
Even though you have transferable skills, you’ll also need a specific set of online retail shopping skills. Although advanced technical knowledge is not required for all e-commerce jobs, you will need to have:
- general knowledge of online retail and how it works
- SEO and how it drives internet traffic
- Business sense and commercial awareness
- Command over and the ability to adapt to new technologies
- IT/computer skills
- creative writing and thinking for engaging content
- numerical and analytical skills
- customer service skills.
Skills Required in Online Shopping and the Retail Industry
Do you need work experience? While work experience isn’t required it does show your pro-activity and table-on experience of a commercial environment.
Any online retail shopping experience is valuable. Try to gain valuable insights into relevant work placements. For example, having to work as a sales assistant in a store provides you with a general experience of the retail sector. You’ll get to experience customer and company expectations. As you are working, you will be able to pick up transferable skills such as customer service, communication, teamwork and trend spotting.
If it is getting hard to find work placements or part-time work in this sector consider volunteering in a high street charity shop. You’ll gain knowledge and experience and at the same time, you are doing good work.
Internships in IT departments or having experience in coding will be useful for ambitious web developers/designers. Having work experience as an editorial assistant within a content team or time spent writing for your student newspaper will prove beneficial for content creators.
It’s always a good idea to follow companies of interest on social media to get a feel for their brand. Following up will help you to know what the brands are doing and where they are headed to. This type of online activity will help you prove your computer literacy and enhances your professional contacts. This could lead to work experience opportunities or employment.We told you how to get job in online shopping and retail industry in this article. There is nothing to worry about as there are a lot of job opportunities created. We also have explained what jobs having online shopping, so choose carefully. If you want to know more tips on how to get a job in online retail shopping, follow Desertcart Blogs.