The first step of everything is planning and building a roadmap of your ideas. It is an act of defining activities required to perform to achieve a particular goal. Every individual or business organization forms an actual plan to convert their dreams into reality. Let’s check the key steps of the e-Commerce planning process to find answers to all possible questions and more.
Who doesn’t know e-commerce? We all do shopping online. It is the process of selling and purchasing goods using online platforms.
What is the E-commerce Planning Process?
Building an eCommerce business requires a set of foundation rules. Creating a roadmap to develop an e-commerce business is referred to as the e-commerce planning process.
Before starting any business, organizations or individuals perform a SWOT analysis of their idea. After looking at the pros and cons. You start the planning process.
There are 10 Key Steps of the E-commerce Planning Process:
Before proceeding with the planning, the first and foremost thing you need is the answer to why? What is the reason you want to start an e-commerce business? What is your inspiration? Are you ready to step into the actual business environment? These are some of the essential questions you need to ask yourself before forming an e-commerce business plan; if you know the answer to all these questions, voila! You are ready to roll.
Identification of Niche:
The most basic requirement of the planning process of e-commerce is the Identification of Products and potential customers. Identify the type of product or service you want to sell online. Are you going to create a new product or service? Or are you going to sell existing products? One of the easy methods for a beginner is to start with existing products. It will reduce the stress of innovation, you will have current customers, but you have to face massive competition from existing businesses. Check what your competitors are doing? How are they producing, advertising their products? Who are their customers? After considering all these factors, decide on your product and service.
After deciding what you are going to sell, you need to understand the product. Educate yourself with an online course, practical training to learn everything about your product or service. If you are going to manufacture the product yourself, get the experience of production, raw materials, suppliers, and vendors.
You have the required knowledge of your product; now decide the type of channel you want to operate for your e-commerce business. Strategic planning for e-commerce channels is a crucial step. They are various factors to keep in mind while deciding e-commerce channel are:
- What is your potential customer base?
- How are you going to connect or contact your customers?
The omnichannel approach is the new e-commerce trend every business organization needs to follow. Omnichannel is the multi-channel approach where the customer has a similar shopping experience from the website and mobile app, providing a similar interface for your shoppers.
It would be best if you had strategic planning for an e-commerce website to attract new customers. The website is where your customers are going to visit; it is your store. Creating an interactive and user-friendly website for customers is the principal requirement of the planning process. Why? Well! Ask yourself. Why will you visit a place where you feel lost and disconnected? I hope you got the answer.
When shopping online, your customers need to have convenient and easy ways to pay. Providing flexible and personalized payment gateways will help you build trust with your customer. The consumer visits again and again if they feel secure and approachable with your e-commerce business. Creating accessible and convenient payment methods is necessary for a successful e-commerce business.
Now, after building a point of contact for the customers. Launch your website in the most creative and innovative ways possible. Organizations need to research and strategize where and how they will launch their e-commerce business. Use various tactics to gain traffic on your launch day, such as:
- Launch on holiday or festive season.
- Introduce a face with your launch. It will help you achieve the trust of new customers.
- Providing opening discounts.
- Organizing a special event.
- Creating awareness of your business.
Marketing is part of e-commerce; both go hand in hand. You are required to market your product at the right place to the right customers. Make use of digital marketing companies to launch marketing campaigns. Promote your product or service on all social media platforms. Email marketing is also one of the methods to provide a personalized experience to your customers. Various marketing options for your e-commerce business plan are:
- Direct link stories on your social media platforms
- Updated content with ongoing trends
- Add product links to your content.
- Associate and entertaining YouTube channel
- Digital marketing, SEO
- Provide comparison options for your products.
- Video, audio ads on various platforms
You want your visitors to make the actual purchase. Providing lucrative delivery options will force them to come again and again. The last part of planning an e-business is a delivery channel. Decide on what delivery options you are going to provide. Reduce shipping costs as much as possible, talk with your transport provider. Speed is an essential factor in delivery; fasten up your process to provide a better delivery experience.
The ultimate goal of every organization is customer happiness. No business wants to hamper its reputation, so Organizations need to take their customer feedback seriously. Provide post-delivery assistance to the customers who had a bad experience with you. Try to resolve their issue quickly and more calmly. A good review by a happy customer will always provide a trustworthy image in front of new customers.
These are the critical requirements of planning an e-business. Every e-commerce business needs to go through the steps before starting anything. Keeping up with the trends and latest content will give you an edge over your rivals. Keep on updating your products and website regularly. These steps will surely help you in establishing an e-commerce business plan.