Mobile Phone Buying Myths

Though you are almost tethered to the phone, you surprisingly know too little about it. A lot of the things you think you know about your Smartphone is just a myth. Knowing the difference between facts and myths will go a long way for you to buy mobile phones smartly. Nowadays, the mobile phone is the prerequisite of every individual as well as you carry them everywhere with you. Often, you hear about smartphones do’s & don’ts & start believing it. Have you, for once, attempted to look for the fact behind a smartphone myth? No, right? Please note that you must not believe in everything you view on the web. 

Take a look at these top 6 usually held beliefs about Smartphones which are just not true:

1.    The distinction between great and good on mobile is the “cool features – For a majority of individuals, standard functionality is way more significant than dazzle or novelty. Are you planning to buy a mobile phone online? Then please note that load speed matters nearly 60% more as compared to having the videos. The latest survey’s respondents said that one of the 3 most relevant functionalities were seamless checkout. The remaining ones were the convenience of adding & dropping the items from the basket and website navigation. This is apparently because they decrease the major frustrations related to online shopping. The cumbersome website will possibly cause a few visitors to leave before they finalize the purchases. Besides, it de-motivates them from returning. 

2.  The app is the “ultimate” answer – It seems like mobile users love applications, so the retailers are developing them madly. However, mobile users don’t desire 30 applications on smartphones from distinctive retailers. Also, the retailers don’t wish to be buried deep on the phones. Applications are easy-to-download. However, don’t forget that when it is on the 19th page, it is not quite useful. Other than for Walmart, Amazon, eBay, & some other outlets with an extensive selection, applications might not be important. 

A survey found out that the respondents were twice as likely to utilize the mobile phone buying website as applications. It was also found that just 11% of people notice any valuable distinction between the 2 platforms. While 30% of mobile buyers have over 2 buying apps, a mere 7% have over 5. According to a report, having an application does not always convert into traffic. Half of those people who installed the application stopped utilizing it, whether for browsing products or getting content etc. This is in case they were not making daily purchases. 

Applications might look simple however, they are costly to build and complicated. Also, these are the threatening paths to go down. So, as per the consultants, put the focus on, while not having sufficient capabilities & money, on the mobile website. You require a website that is stable and fast, without any checkout problem to bust these mobile phone myths. After that, in case there are still resources and possibly to be enough application users, go ahead. 

3. The major value of digitalization is in driving self-service – Several retailers lust after the prospect of utilizing electronic pathways for reducing staffing. However, the consultants say that, for being effective, it must be utilized for supplementing and improving the work of your salespeople. This includes arming them with mobile phones so that they can assist look for products as well as explain features. Don’t forget that it is still the human beings utilizing these phones. The more you can make it somewhat faster and easier, the better will it be. It doesn’t imply don’t be sexy however, just don’t screw up the daily stuff. 

 4. Showrooming is the show stopper – Various retailers are scared that buyers are “showrooming”. Wondering what does it mean? Visiting the stores in-person for viewing products & making the purchases at the other stores or online at reduced rates. Now, this is one of the major myths about mobile phones which must be avoided at any cost. Yes, over half of the Smartphone owners indeed utilize their phones in stores. Besides, two-thirds of those also compare prices. Still, a majority of brick-&-mortar retailers must worry less regarding showrooming. 

Want to know what’s the reason? This is because the majority of individuals end up purchasing eventually from the retailer. 58% of them do so at brick-&-mortar shops and almost all of them at the same store where they began. So, yes, a few 56% of every consumer who has bought (offline or online) conduct online research. However, the share of the sales impacted by mobile is way larger than the sales normally made through mobile. 

  • It can turn out to be dangerous for clinging to these myths about mobile. Do you know that a specialist retailer had to institute the “app amnesty”? 
  • This was after exploring it had spent over a million pounds on over 30 applications. 
  • A majority of those have less than 5000 installs and the performance could not be measured due to metrics that were non-existent/limited. 
  • Also, the intellectual property belonged to application developers, not the organization. 
  • The retailer observed user behavior & instantly learned that consumers didn’t value the applications when they buy mobile phones. It was because they did not offer valuable functionality. 
  • So, it removed every app & aimed at establishing a commerce-focused, responsive mobile site. 
  • They made sure that the site offers the standard services which customers desired. 
  • It de-prioritized application development till the website was effectively running. 

Comprehending what customers desire and require is retailing’s foundation. You don’t stay in the business long in case you persist in providing products for sale that some people purchase. Businesses must take a similar disciplined tactic to the mobile strategy. The best performers will be the ones that develop the deep knowledge of the decision journey which buyers undertake. Also, successful companies know what customers value in terms of mobile shopping.

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