“No man is as wise as Mother Earth. She has witnessed every human day, every human struggle, every human pain, and every human joy.”
Our very own Mother Earth is always ready to nurture and to heal her children. Like mother earth, every mother in the world wishes to pour unconditional love and wants to cater tender care to her child. Every day the mother thinks, provides, and does what is best for her child in every other way possible.
Well, inspired by this fruitful thought drove the founders, Ghazal Alagh and Varun Alagh to create a brand by a parent for a parent: Mamaearth brand.
Today, Mamaearth is India’s fastest growing company crossing the Rs 100 crore turnover mark in just four years. Their natural skin care products along with other products have become talk of the town due to their high quality.
Story Behind Success
When the founders’ Ghazal Alagh and Varun Alagh were expecting their baby, they were seeking products that would be baby safe. They browsed the internet and searched for every safer product that they can pamper for their bundle of joy. But in their search, they didn’t find any of the products matching the safety standards available in the market. This had extremely disappoint them all the products they search for contained chemicals and were dangerous for every newborn.
This made the duo research for the products that are much more safe, tender and made with pure love understanding the parents’ concern for their child.
In 2016, the couple launched the brand under the parent company Honasa Consumer Pvt Ltd, in Gurugram using the best available ingredients – natural, plant-based, or man made, which are both certified safe as well as effective.
In just four years, Mamaearth company became Asia’s first brand to get the MadeSafe certification for its toxin-free products. The company is aiming at reducing parental stress and is continually improving and innovating to make the world a safer place for both babies and their parents.
Started with six products in the baby care range, Mamaearth has now diversified into skin and hair care products for men and women across 80 SKUs as well as products designed especially for pregnant women. The company has catered to over 1.5 million consumers in more than 500 cities across India.
What is Really so Different about Mamaearth Natural Skin Care Products?
“At a time when big brands are struggling to make their products free from toxins, Mamaearth is already offering natural and non-toxic products to the young, informed millennials.”
To attract buyers to buy genuine products Mamaearth is working on the following major factors to ensure buyer’s trust towards their brand.
Mamaearth is Asia’s first brand with Made Safe Certified Products. It makes sure the products go through all the required tests and meet the safety standards that the buyer as a parent expects. They have a set of super safe standards. They claim that if the product is unsafe, it is not useful for the baby’s world and it is just not from mama earth.
Mamaearth understands that nobody cares about a baby as a mom does, and so Mamaearth continuously works with the panel of moms, who give genuine reviews of the products, which further use for the improvisations and for creating new solutions. All products are by the moms, for the moms, through the moms.
At Mamaearth, the product evolves with an honest and transparent system. They promise to deliver toxin-free skincare products. This helps a parent to know the insight of the product ingredient if its safe for their child or not.
Best of Earth
Mamaearth, make sure they use the best available ingredients from mother earth. They use only natural, plant-based, or man-made and certified ingredients in the respective products.
Mamaearth is one of the few plastic positive brands in India. The company strives to conserve Mother Earth for future generations of babies. With an initiative called ‘Let’s Recycle’, the company recycles more plastic than it ever uses and also spreads awareness by making the customers a part of the program.
Moreover, Mamaearth being a toxin-free personal care brand, come up with the latest initiative #PlantGoodness with a commitment to plant saplings towards every order made. This brand is indeed set to plant one million trees in the next five years under this initiative.
They have build the brand on the promise of Honest, Natural, and Safe care. It believes that goodness starts with the small choices that each one of us makes every day. Mamaearth has made these choices in their products that are made from the best of nature. Their products have no toxins, no harmful chemicals, are animal cruelty-free, and plastic positive.
Mamaearth products are Eco-friendly GMP-certified facilities and carry no toxins, dyes, fragrances, or anything even close to the word ‘unsafe’. All the products are clinically tested to be hypoallergenic.
Mamaearth Beauty Products
When it comes to beauty products, consumers always think about the process through which the products are manufactured. Mamaearth is so much appreciated by the buyers that starting primarily from the baby care products it has varied its range to numerous new products such as hair care products, skin care products, natural skincare products, hair care sets, with over 80 natural products under its umbrella. It has a range of face care products and hair care sets around popular natural ingredients such as onion, ubtan, tea tree, vitamin C, argan, cocoa, and charcoal.
Mamaearth Face Care Products
Mamaearth offer a variety of face care products. It comprises face wash, face mask, face cream, face serum, face scrub, face toner, face gel, face sheet mask. All the face care products by Mamaearth are bestselling in the market. All these products are exclusively made organically for all face concerns such as oil control, tan removal, acne & pimples. It protects and nurtures your face naturally.
Mamaearth Hair Care Products
Mamaearth use only natural and organic ingredients to make these hair care products. These products comprising a varied range of hair products such as shampoo, conditioner, hair oil, hair mask, hair serum, etc. All these products are produced exclusively for curing all the hair problems related to hair fall. And they also help in smooth, strong, and healthy regrowth.
Mamaearth Skincare Products
With the purity of natural ingredients, Mamaearth produces a variety of skincare products. These products comprise of body butter, body wash, body lotion, body scrub, hand cream leaving your body part to rejuvenate, fresh, and healed.
Do try and explore Mamaearth’s 100% toxin-free products and feel the difference in your skin, body, and hair. Mamaearth has every solution for your skin.