If you find yourself facing problems with online shopping, or selling enough quantities as much as you would like to. There are certain chances that you are somehow not picking up the online shopping key points of your potential customers. Experience of online shopping is undoubtedly on an upward route. Yet, here is the twist: While 43% of sales are mainly influenced online, so online sales account for only around 9% of retail. There can be more improvement done and there are still some clusters of online shoppers who just deny purchasing online. Moreover, your competitive prices, good products or simple check out have something to do with it. At Desertcart, you will get your problems solved easily.
So, what are all problems faced by online shoppers and what is stopping them? And what can you do about it?
1) Lack of Opting Support
It’s a basic opinion that having a huge assortment of products is the main factor in online domination. Yet, some psychology experts recommend that opting between numerous products can be a little physically exhausting. Providing too many choosing support to your customers will frustrate them a lot. You need to take care of that so as to not face problems with online shopping. Once your customers are stressed out, they probably won’t choose anything at all.
It’s tough to always think about the mind and buy the route of your customer. Many consumers, especially those millennials, are buying online not knowing what all they need exactly. But, they truly know that they want it faster. Here, it’s your chance to step up as that passionate and knowledgeable expert who assists them in finding products they will love. Moreover, providing them with certain ways to easily and intuitively choose the product that is accurate for them.
2) It’s #complicated…
While all the buyers out there are attracted to tough-looking sites, they are raised stressed out by tangled site navigation, and irrelevant details. A study by Forrester Research says that approximately 50% of the potential sales are quite lost as your visitors cannot get what they are searching for. Your site visitors should not have to learn how you need them to navigate your website. It all should come naturally. Desertcart makes this feature simple and provides you with products with fewer complications.
There are a lot of challenges faced while shopping online that need a solution. Is your site navigation structure smoother, yet informative? You can easily use heat map devices to know what all your buyers are trying to do. Further, decreasing the number of clicks it takes them to get the products they are viewing. Just vanish all the clutter that can simply distract your visitors. Moreover, permitting them to receive a good feel for your company and all the products you are dealing in.
Their experience of online shopping should be good with effortless and intuitive navigation. It builds the confidence of the buyer and gives a solution to online shopping problems.
3) Boring Experience
The time span of an online shopper is not too much. Once your potential buyers get distracted, bored, or uninspired, they are gone then. You won’t get bored at Desertcart as it sells inspired products.
For this, you need to create some enjoyable and quality adventures that resonate with today’s impatient buyers. Combining the technologies and approaches which makes online shopping more attractive and engaging are:
- gamification techniques
- interactive product guides
- social shopping
These are the best ways to sustain your buyer’s attention.
4) Missing Product Information
How to fix online shopping problems if product information is missing. The buyers hate dealing with returns just as much as retailers do. They just simply deny purchasing a product online if they cannot see it mentally. Or, cannot even imagine how it will look once unpacked. You are making a crucial mistake if not providing detailed product information which solves the shopper’s question. It lessens your trigger points and trustworthiness that your shoppers leave your online store in a second. Desertcart never loses a chance to impress you all. It never misses any product information.
As to ignore ticking online buyers off, assist them to know your product properly. Provide them with every information that they need to feel comfortable buying your product. You can use that similar structure and spec labels for the same products. It will aid your customers in comparing and deciding. Remember that consistency is the key.
Example: Experience-based descriptions and various specifications of iPad Pro at apple.com
5) “Do not touch”
Human beings are tactile and have sensory experiences which are a root part of their online buying experience. Not being able to physically try out a product or touch it is perhaps one of the heftiest challenges faced while shopping online. So, you need to go the extra mile to sell an experience and not a product.
Resolving online shopping problems is the key job of the business store’s owner. Fill our buyers with some compelling product descriptions which highlight the major benefits of every feature to their imagination. Detailed product descriptions help the shoppers to understand why the product is great for them. Describe well how the product feels, how it aids in solving a problem, save your time, etc. Try to entertain and not just inform. Replace the text with visuals.
Example: Fashion blitz ASOS permits shoppers to view unique ‘catwalk’ videos to better know how long the garment is, how it is cut, how it moves, and how it fits. This is assisting shoppers in making good decisions.
6) Too Many Tech Specifications
Too many technical specifications are the common online shopping problems with solutions. When the buyers are searching to purchase a fresh product online, they all want to be 100% confident with their decision. The industries selling specialty articles such as cameras or bikes providing hundreds of products that may appear the same to a novice. But, shoppers feel unhappy with their buying without adequate product knowledge. Desertcart builds a relationship with the buyer by providing the necessary information.
Each customer is unique and you need to know and meet their particular requirements. By asking questions and taking a good part in the conversation, you can guide them greatly to the product they wish to buy.
Example: Canon is a leading camera company that provides a huge variety of cameras on their website. Its camera lens functionality, some manual controls and sensors can make or break a buyer’s purchase. So, they made a Camera Selector Quiz to lead the shoppers to the products they’re searching for.So, here we have mentioned some of the online shopping problems and solutions. You all need to know first how to fix online shopping problems to ace the experience of online shopping. 81% of the buyers state that they will purchase from a store again if they were satisfied with the online buying experience. You need to go the extra mile and make those conversions happen.