Kuoser, Inc. is a company that designs, manufactures and distributes dogs apparel and accessories. The company was started by Kim Kuo who is an avid pet lover of dogs. Her love for dogs was so strong that she decided to start her own business to share her passion for dogs with others. Kim Kuo founded the company in 2004 after working in the pet industry for 15 years. The company currently has four different categories of products: collars, leashes, coats, and beds. The collars are made of nylon webbing with Velcro closures that are designed with ergonomic designs that are both stylish and functional. For the leashes, they are made of durable nylon webbing with a break-away design that can be used for training or as a safety leash. The coats are made of high quality cotton blend fabric with fun applique designs made to keep your dog warm in any weather condition. Lastly, the beds are made of high-quality cotton canvas with a soft lining so your dog will have a comfortable night’s sleep wherever they go. Kuoser, Inc. is an excellent example of how companies should create brand loyal customers by focusing on the needs of their target market. This company is able to provide their customer base with high quality products that are durable and functional at an affordable price point.