Steelbody is a company that has been around for over 40 years. The company, which is based in Florida, was started by a fitness trainer named Joe McQueen. Joe McQueen is the person who came up with the idea to create a workout that would work for athletes of all levels. The company is still family owned and operated. The company’s motto is "Building the body you have in mind, not the body you were given". Steelbody focuses on how to use exercise and weight training to achieve your personal goals. Their products are built to feed the individual needs of each individual so they can achieve their goals. The company has a variety of products that are tailored to each person's specific needs. Steelbody has products that are weighted, offer free weights, hand held weights, bands, fitness gloves, resistance/resistance bands, exercise ball, feeder bars, dumbbells, kettle bells, stability balls, plus more. Their product line also includes specialized equipment like the Aqua Lung, for example. Joe McQueen started his company after he was approached by an athlete (whose name he couldn't remember) to create a workout routine for him. Joe started out with just a few dumbbells and some resistance bands. His product line has expanded over the years and he now has many people working for him.