The Disney Store is a chain of retail stores owned and operated by the American company Disney Consumer Products, a subsidiary of The Walt Disney Company. The stores sell apparel, toys, home decor, and small electronics featuring characters from the company's various film and television properties. The first Disney Store opened in Glendale, California on March 28,1987. The company expanded rapidly in the late 1980s and early 1990s, opening stores in major malls across the United States. In 1992, the company began operating stores in Europe and Japan. The company also opened a store in downtown Disney in Anaheim, California. The Disney Store has been increasingly focused on selling its merchandise online, through its website and mobile app. However, it still operates physical stores in select locations around the world. The company's toys and games are based on characters from its films and TV shows. These include classics like Mickey Mouse and Winnie the Pooh, as well as newer characters from franchises like Frozen and Marvel. The company also sells its own line of branded toys and games, which are designed to promote creativity and imagination.