--- product_id: 119545278 title: "Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality – The Essential Application's Creation Story from Keyhole" price: "AED 132" currency: AED in_stock: true reviews_count: 10 url: https://www.desertcart.ae/products/119545278-never-lost-again-the-google-mapping-revolution-that-sparked-new store_origin: AE region: United Arab Emirates --- # Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality – The Essential Application's Creation Story from Keyhole **Price:** AED 132 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality – The Essential Application's Creation Story from Keyhole - **How much does it cost?** AED 132 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/119545278-never-lost-again-the-google-mapping-revolution-that-sparked-new) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality – The Essential Application's Creation Story from Keyhole [Kilday, Bill] on desertcart.com. *FREE* shipping on qualifying offers. Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality – The Essential Application's Creation Story from Keyhole Review: Page turning history with something to say - I flew through this book on the history of Google Maps, told from the perspective of a product marketing manager who was there from the beginning. It is easy to forget how much this incredible service developed right before our eyes. Interesting tidbits along the way include: * How the company that became Google Maps started as Keyhole, a technology start-up that figured out a practical way to fluidly zoom in and out of high resolution satellite imagery without causing major lag. * How Google acquired Keyhole. * How Keyhole technology became the basis for Google Earth and Google Maps satellite view. * How there was a long-standing battle at Google with Marissa Mayer over whether Google Maps should be branded as Google Local, to emphasize how it could be used to find local restaurants, shops, and services. (Marissa wanted the latter. The author and his boss wanted the former.) * How the Google Maps and it’s API made it possible for all of these incredible companies to build location-based services such as Zillow, Yelp and Uber. * How Google Maps, by allowing users to pinpoint a location based on latitude and longitude, accelerated search and rescue in the aftermath of Hurricane Katrina. This is because the Coast Guard has no capability to look up addresses but they could look up the lat, longs that 911 operators provided. * How GPS technology and iPhones made it possible for Google Maps to not just provide directions one could print out, but real time navigation. * How Google was legally barred from creating voiceover navigation services for a while. The technology was very possible but the two companies that owned the street-level data refused to permit Google to create such services so as not to undercut their business with navigation systems such as Garmin, Magellan and TomTom. * How Google eventually got out from under the thumb of the data providers by creating their own gargantuan data set using Google StreetView images and deep learning to map those images to data they could use for real-time navigation. * How the founder of Keyhole went on to found PokemonGo and other augmented reality games originally designed to get people off the couch and interacting with the world. This book is also remarkably well written (flows easily, stays on topic, always interesting) for a book authored by a non-professional writer. Highly recommended! Review: A great read about technologies we all use today - Buy and read this book! Author Kilday was present from the beginning of a small entrepreneurial company called Keyhole. The firm scrounged maps from anywhere they might be found and turned them into images that you could pull up on a computer screen. You could view, seemingly from space, your home, city streets, villages, and geographic landmark like the Grand Canyon. The company was acquired by Google and turned into Google Maps. Later, the company spun off from Google and moved into gaming. It created Pokémon Go and other electronic games that changed gaming forever. How all of this happened, play-by-play, is this book’s tale. What makes the book so fascinating isn’t only the history of a technology. It’s a fun and easy read. The writing is punchy and engaging. The cast of characters is wonderful. So many names you have heard of from the leadership of Google. A wonderful collection of small and often quirky investors and computer nerds. There are so many fascinating stories in this book. It’s a start-up story: As you read the book you’ll wonder whether this plucky little start-up will make it (it barely survived). It’s history: You’ll remember the amazing map images we watched as the U.S. invaded Iraq in 2003. (Oddly enough, the war probably saved the firm. And Maps saved lives during the war.) It’s corporate politics: You’ll experience political in-fighting at Google. People fight for control, subvert other’s initiatives. (And you’ll learn so many factoids—e.g., who knew that one of the first fifty Google employees was a professional chef brought in to prepare meals for the staff). It’s about creativity—connecting ideas that lead to new ideas: You’ll discover why and how Pokémon Go was created (partly because the CEO wanted his kid to play outside rather than sitting on a couch hooked to electronic games). I read a bevy of non-fiction books each year and this is one of the best I‘ve read in a long while. You’ll not be disappointed. But beware: The book can ruin a good night’s sleep. Reading the book is like bingeing on Netflix. As each chapter ends you’ll feel the need to read just one more. I stayed up almost all night reading the book. It was that good. [Full disclosure: I know the author who is based in Austin] ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #699,512 in Books ( See Top 100 in Books ) #69 in Cartography #97 in Computer & Technology Biographies #147 in Media & Communications Industry (Books) | | Customer Reviews | 4.6 4.6 out of 5 stars (134) | | Dimensions | 6 x 1.17 x 9 inches | | ISBN-10 | 0062673041 | | ISBN-13 | 978-0062673046 | | Item Weight | 1.25 pounds | | Language | English | | Print length | 368 pages | | Publication date | May 29, 2018 | | Publisher | Harper Business | ## Images ![Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality – The Essential Application's Creation Story from Keyhole - Image 1](https://m.media-amazon.com/images/I/81LFp5eotZL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Page turning history with something to say *by D***G on August 31, 2019* I flew through this book on the history of Google Maps, told from the perspective of a product marketing manager who was there from the beginning. It is easy to forget how much this incredible service developed right before our eyes. Interesting tidbits along the way include: * How the company that became Google Maps started as Keyhole, a technology start-up that figured out a practical way to fluidly zoom in and out of high resolution satellite imagery without causing major lag. * How Google acquired Keyhole. * How Keyhole technology became the basis for Google Earth and Google Maps satellite view. * How there was a long-standing battle at Google with Marissa Mayer over whether Google Maps should be branded as Google Local, to emphasize how it could be used to find local restaurants, shops, and services. (Marissa wanted the latter. The author and his boss wanted the former.) * How the Google Maps and it’s API made it possible for all of these incredible companies to build location-based services such as Zillow, Yelp and Uber. * How Google Maps, by allowing users to pinpoint a location based on latitude and longitude, accelerated search and rescue in the aftermath of Hurricane Katrina. This is because the Coast Guard has no capability to look up addresses but they could look up the lat, longs that 911 operators provided. * How GPS technology and iPhones made it possible for Google Maps to not just provide directions one could print out, but real time navigation. * How Google was legally barred from creating voiceover navigation services for a while. The technology was very possible but the two companies that owned the street-level data refused to permit Google to create such services so as not to undercut their business with navigation systems such as Garmin, Magellan and TomTom. * How Google eventually got out from under the thumb of the data providers by creating their own gargantuan data set using Google StreetView images and deep learning to map those images to data they could use for real-time navigation. * How the founder of Keyhole went on to found PokemonGo and other augmented reality games originally designed to get people off the couch and interacting with the world. This book is also remarkably well written (flows easily, stays on topic, always interesting) for a book authored by a non-professional writer. Highly recommended! ### ⭐⭐⭐⭐⭐ A great read about technologies we all use today *by J***Y on June 1, 2018* Buy and read this book! Author Kilday was present from the beginning of a small entrepreneurial company called Keyhole. The firm scrounged maps from anywhere they might be found and turned them into images that you could pull up on a computer screen. You could view, seemingly from space, your home, city streets, villages, and geographic landmark like the Grand Canyon. The company was acquired by Google and turned into Google Maps. Later, the company spun off from Google and moved into gaming. It created Pokémon Go and other electronic games that changed gaming forever. How all of this happened, play-by-play, is this book’s tale. What makes the book so fascinating isn’t only the history of a technology. It’s a fun and easy read. The writing is punchy and engaging. The cast of characters is wonderful. So many names you have heard of from the leadership of Google. A wonderful collection of small and often quirky investors and computer nerds. There are so many fascinating stories in this book. It’s a start-up story: As you read the book you’ll wonder whether this plucky little start-up will make it (it barely survived). It’s history: You’ll remember the amazing map images we watched as the U.S. invaded Iraq in 2003. (Oddly enough, the war probably saved the firm. And Maps saved lives during the war.) It’s corporate politics: You’ll experience political in-fighting at Google. People fight for control, subvert other’s initiatives. (And you’ll learn so many factoids—e.g., who knew that one of the first fifty Google employees was a professional chef brought in to prepare meals for the staff). It’s about creativity—connecting ideas that lead to new ideas: You’ll discover why and how Pokémon Go was created (partly because the CEO wanted his kid to play outside rather than sitting on a couch hooked to electronic games). I read a bevy of non-fiction books each year and this is one of the best I‘ve read in a long while. You’ll not be disappointed. But beware: The book can ruin a good night’s sleep. Reading the book is like bingeing on Netflix. As each chapter ends you’ll feel the need to read just one more. I stayed up almost all night reading the book. It was that good. [Full disclosure: I know the author who is based in Austin] ### ⭐⭐⭐⭐⭐ Keyhole view into the history of Google Maps *by R***F on June 7, 2018* I remember the moment when my roommate showed me Keyhole's EarthViewer for the first time on a computer in a dingy condo in Mountain View. The magical product had that much of a profound impact on me. It was exhilarating to read this book by an insider who saw that technology go from a struggling startup ("But what do you do with it?") to being the foundation of one of the most transformational technology products in history (Google Maps and Google Earth). Not only did Kilday have a ringside view of this journey, he was in the ring for much of that time. As an entrepreneur betting several years of my life on location technologies involving the "blue dot" showing up on a map on a smartphone, this has been a fantastic read. Must read for anyone in the mapping and location industry. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/119545278-never-lost-again-the-google-mapping-revolution-that-sparked-new](https://www.desertcart.ae/products/119545278-never-lost-again-the-google-mapping-revolution-that-sparked-new) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-06-11*