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This econometric study covers the latent demand outlook for men's and boys' sweaters, sweatpants, jogging and warm-up
suits, playsuits, beachwear and ski apparel made from purchased fabrics excluding swimsuits across the states, union
territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.)
estimates are given across over 5,000 cities in India. For each city in question, the percent share the city is of it's
state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly
gauge a city vis-a-vis others. This statistical approach can prove very useful to distribution and/or sales force
strategies. Using econometric models which project fundamental economic dynamics within each state or union territory
and city, latent demand estimates are created for men's and boys' sweaters, sweatpants, jogging and warm-up suits,
playsuits, beachwear and ski apparel made from purchased fabrics excluding swimsuits. This report does not discuss the
specific players in the market serving the latent demand, nor specific details at the product level. The study also does
not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature,
taking an aggregate and long-run view, irrespective of the players or products involved.