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“Sherlock Holmes could glance at a bowler hat and tell that its
owner's wife had ceased to love him. In this brilliant book about
metaphor James Geary is no less astonishing, as he deciphers the
subtle implications embedded in advertising slogans, familiar
slang and government double-talk…. You'll scarf down every page
of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer
Prize-winning critic and author of Book by Book and Classics for
For lovers of language and fans of Blink and Freakonomics, New
York Times bestselling author James Geary offers this fascinating
look at metaphors and their influence in every aspect of our
lives, from art to medicine, psychology to the stock market.