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This study covers the latent demand outlook for women’s and girls’ sweatpants, bodysuits, bodyshirts, jogging and
warm-up suits, playsuits, rompers, and beachwear made from purchased fabrics excluding swimwear across the prefectures
and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are
given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and
of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This
statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which
project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for women’s
and girls’ sweatpants, bodysuits, bodyshirts, jogging and warm-up suits, playsuits, rompers, and beachwear made from
purchased fabrics excluding swimwear. This report does not discuss the specific players in the market serving the latent
demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might
affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective
of the players or products involved.