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This econometric study covers the latent demand outlook for women's and girls' sweatpants, bodysuits, bodyshirts,
jogging and warm-up suits, playsuits, rompers, and beachwear made from purchased fabrics excluding swimwear across the
states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings
(P.I.E.) estimates are given across some 12,900 cities in the United States. For each city in question, the percent
share the city is of it's state and of the United States is reported. These comparative benchmarks allow the reader to
quickly gauge a city vis-a-vis others. This statistical approach can prove very useful to distribution and/or sales
force strategies. Using econometric models which project fundamental economic dynamics within each state and city,
latent demand estimates are created for women's and girls' sweatpants, bodysuits, bodyshirts, jogging and warm-up suits,
playsuits, rompers, and beachwear made from purchased fabrics excluding swimwear. This report does not discuss the
specific players in the market serving the latent demand, nor specific details at the product level. The study also does
not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature,
taking an aggregate and long-run view, irrespective of the players or products involved.