We are still dispatching all items as quickly as possible. Orders containing food, health & safety, and other essential products will be prioritized.
Imported from USA.
From the Inside Flap
In Crossing the Chasm, Geoffrey A. Moore shows that
in the Technology Adoption Life Cycle - which begins with
innovators and moves to early adopters, early majority, late
majority, and laggards - there is a vast chasm between the early
adopters and the early majority. While early adopters are
willing to sacrifice for the advantage of being first, the early
majority waits until they know that the technology actually
offers improvements in productivity. The challenge for
innovators and marketers is to narrow this chasm and ultimately
accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with
dozens of new examples of successes and failures, new strategies
for marketing in the digital world, and Moore's most current
insights and findings. He also includes two new appendices, the
first connecting the ideas in Crossing the Chasm to work
subsequently published in his Inside the Tornado, and the second
presenting his recent groundbreaking work for technology adoption
models for high-tech consumer markets.
From the Back Cover
Praise for Previous Editions of Crossing the Chasm:
"Crossing the Chasm truly addresses the subtleties of high-tech
marketing. We have embraced many of the concepts in the book and
it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys
"Crossing the Chasm is no longer just the name of a great book -
it has become a very effective management process. In venture
capital, chasm management is a widely used boardroom tool for
emerging technology companies. It works!"
- Joe Schoendorf, executive partner, Accel Partners
"Crossing the Chasm has contributed more to the art and science
of high-tech marketing than any other book in the last decade.
If you are not one of the thousands of businesses and
universities incorporating the chasm insight into your
operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales,
IBM Software Group
See all Editorial Reviews (