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About the Author
David Zatz is a writer, editor, and organisational development consultant, former publisher, and editor. He
started a major Chrysler-oriented web site in 1994, which became Allpar.com in 1998, and expanded the site every year
until selling it in late 2017. After gaining a PhD in social and organisational psychology, David Zatz worked for
measurement-based change firm Metrus Group, starting his own firm (Toolpack Consulting) in 2001. His non-automotive work
has appeared in Quality Digest and HRMagazine, trade publications (such as Print & Graphics), the Encyclopedia of
Management, and the Business Strategy Book of Readings. David currently owns three Mopars - one red, one white, and one
blue - a Chrysler, a Plymouth, and a Dodge.