--- product_id: 148614272 title: "SureFeed Microchip Pet Feeder Connect - Requires Hub (Sold Separately)" brand: "sureflap" price: "AED 1357" currency: AED in_stock: true category: "Sure Flap" url: https://www.desertcart.ae/products/148614272-surefeed-microchip-pet-feeder-connect-requires-hub-sold-separately store_origin: AE region: United Arab Emirates --- # App-connected feeding control Microchip-secured pet access 1g precision portion weighing SureFeed Microchip Pet Feeder Connect - Requires Hub (Sold Separately) **Brand:** sureflap **Price:** AED 1357 **Availability:** ✅ In Stock ## Summary > 🐾 Feed smarter, not harder — because your pet deserves precision and protection! ## Quick Answers - **What is this?** SureFeed Microchip Pet Feeder Connect - Requires Hub (Sold Separately) by sureflap - **How much does it cost?** AED 1357 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/148614272-surefeed-microchip-pet-feeder-connect-requires-hub-sold-separately) ## Best For - sureflap enthusiasts ## Why This Product - Trusted sureflap brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Smart LED Guidance:** Visual LED indicators ensure you serve the perfect portion within 1 gram accuracy every time. - • **Freshness-Sealed Design:** Neoprene-sealed lid locks in moisture and keeps wet or dry food fresh for longer. - • **Insightful Feeding Analytics:** Track your pet’s eating habits and receive real-time notifications to stay ahead of their health. - • **Exclusive Access for Your Pets:** Microchip or RFID collar tag restricts feeding to registered pets, eliminating food theft. - • **Precision Feeding at Your Fingertips:** Set exact portion sizes via the Sure Petcare app for flawless meal control. ## Overview The SureFeed Microchip Pet Feeder Connect is a battery-powered, app-integrated feeder that uses microchip or RFID collar recognition to dispense precise portions of wet or dry food. It features built-in scales with 1g accuracy, LED portion guidance, and moisture-sealing lids to keep food fresh. Designed for multi-pet households, it prevents food stealing and provides detailed feeding analytics via the Sure Petcare app (hub sold separately). Ideal for pets on prescription diets and busy professionals seeking effortless, tech-savvy pet care. ## Description The surefeed microchip pet feeder connect lets you keep track of your pet's feeding habits and enables you to serve accurate portions every time you fill their bowl. The feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet's bowl, LEDs guide you to the correct portion weight within 1 g of accuracy. Use the app to view when your pet was last fed to prevent double-feeding in busy households and view your pet's feeding habits over time. Notifications inform you how much your pet eats at each visit to the bowl, whether they have eaten wet or dry food (when using the two half bowls) and when the bowl is topped up. The microchip pet feeder connect only opens for a registered pet's veterinary implanted microchip or RFID collar Tag to prevent pets stealing each others' Food. One collar Tag is supplied with the product. It requires four C cell batteries which last around six months with normal use. Batteries are not included. Set Contains: 1 x SureFeed Microchip Pet Feeder Connect 1 x grey single bowl 2 x grey half bowls 1 x grey mat 1 x user manual 1 x RFID collar tag ## Features - Connects to the Sure Petcare app (REQUIRES HUB, HUB SOLD SEPARATELY) - The Feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet's bowl, LEDs guide you to the correct portion weight within 1 g of accuracy. - Accurately weigh your pet's food using the integrated scales. Notice changes in your pet's feeding which could indicate illness. - GREAT FOR PETS ON PRESCRIPTION DIETS: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresh. - Microchip operated - stops pets stealing each others' food (Uses pet's ID microchip or RFID Collar tag available from Sure Petcare) - The HUB IS REQUIRED to use the added features, such as portion amounts, to push the data from the Feeder to your Smartphone. - The Hub is required to connect to the app. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07RHZHHGN | | ASIN | B07RHZHHGN | | Additional Features | Wet | | Age Range Description | All Life Stages | | Are Batteries Required | Yes | | Batteries | 4 C batteries required. | | Batteries are Included | No | | Best Sellers Rank | #4,431 in Pet Supplies ( See Top 100 in Pet Supplies ) #11 in Dog Automatic Feeders | | Brand Name | SureFlap | | Breed Recommendation | Small Breeds | | Capacity | 400 ml | | Color | White | | Connectivity Technology | WiFi | | Customer Reviews | 4.2 4.2 out of 5 stars (944) | | Date First Available | June 5, 2019 | | Dog Breed Size | Medium | | Global Trade Identification Number | 05060180392888 | | Included Components | RFID Collar Tag | | Is Discontinued By Manufacturer | No | | Item Dimensions L x W x H | 13.8"L x 10.6"W x 10.2"H | | Item Type Name | feeder | | Item Weight | 1.46 Kilograms | | Item model number | 394540 | | Manufacturer | Sureflap Ltd | | Manufacturer | Sureflap Ltd | | Manufacturer Part Number | 394540 | | Material Type | Polyethylene Terephthalate | | Model Number | 394540 | | Operation Mode | Manual | | Power Source | Battery Powered | | Product Care Instructions | Hand Wash Only | | Product Dimensions | 13.8 x 10.6 x 10.2 inches; 3.22 Pounds | | Recommended Uses For Product | Multiple Pets | | Style | Connect Version | | Target Species | Cat | | Unit Count | 11 Count | | Warranty Description | No Warranty | ## Product Details - **Brand:** SureFlap - **Material:** Polyethylene Terephthalate - **Recommended Uses For Product:** Multiple Pets - **Special Feature:** Wet - **Target Species:** Cat ## Images ![SureFeed Microchip Pet Feeder Connect - Requires Hub (Sold Separately) - Image 1](https://m.media-amazon.com/images/I/51B7v5o3sgL.jpg) ## Available Options This product comes in different **Style** options. ## Questions & Answers **Q: Can you limit how much each pet can eat per day?** A: The only way to limit food per day is to only add that amount of food. You can set a goal weight and the LEDs will indicate when you have added the correct amount of food, however, you cannot program the feeder to stop opening after a certain amount of food has been consumed **Q: Can this work without wifi? I only have a hot spot.** A: I just set mine up to scan my pet's microchip (using a button on the back) and didn't have to connect it a hub or app to do this. Therefore, if that's all you need you should be able to use it without wifi. **Q: I need to purchase 3 feeders. Does each feeder need a separate hub?** A: No. I have 3 and it works great. **Q: can this work with any smart hub or do you need their fancy hub with stupid cat ears?** A: I actually looked into this one and found the answers by looking at the FCC filings for the chip they used (there is no filing for the hub itself, just the chip). They are using 2.4ghz (same bands as wifi), 802.15.4, and Zigbee 2 (like some of your other hubs). But here's the rub- they're not using any of the Zigbee profiles but rather a custom one known as MiWi. It's that way because the chip they used to read the cats' RFID implant is the same one used for the hubs' 802.15.4 interface. ## Frequently Bought Together - SureFeed Microchip Pet Feeder Connect - Requires Hub (Sold Separately) - Sure Petcare - SureFeed Feeder Rear Cover - Only Needed to Help Ensure Persistent Pets Can't Access Food from The Rear of The Microchip Pet Feeder While The lid is Open. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/148614272-surefeed-microchip-pet-feeder-connect-requires-hub-sold-separately](https://www.desertcart.ae/products/148614272-surefeed-microchip-pet-feeder-connect-requires-hub-sold-separately) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-08-17*