Against Creativity(English, Hardcover, Mould Oli)

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Product Description

Language: English

Binding: Hardcover

Publisher: Verso Books

Genre: Political Science

ISBN: 9781786636492, 9781786636492

Pages: 240

From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and
family, the message is 'be creative'. Creativity is heralded as the driving force of our contemporary society;
celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we
inhabit. It even defines our politics. What could possibly be wrong with this?In this brilliant, counter intuitive blast
Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely
hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing.
It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us:
the places where we work, the way we are managed, how we spend our leisure time. Is there an alternative? Mould offers a
radical redefinition of creativity, one embedded in the idea of collective flourishing, outside the tyranny of profit.
Bold, passionate and refreshing, Against Creativity, is a timely correction to the doctrine of our times.
Language: English
Binding: Hardcover
Publisher: Verso Books
Genre: Political Science
ISBN: 9781786636492, 9781786636492
Pages: 240
Imprint: Verso Books
Height: 210 mm
Length: 140 mm