Propaganda, Persuasion and the Great War(English, Hardcover, Pedrini Pier Paolo)

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Product Description

Language: English

Binding: Hardcover

Publisher: Taylor & Francis Ltd

Genre: History

ISBN: 9781138293915, 9781138293915

Pages: 226

How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of
kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate
enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding
their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors
and marketing and advertising professionals. Their posters caught the attention of members of the public with images of
children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige,
motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of
perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of
this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important
for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human
mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book
intends to demonstrate.
Language: English
Binding: Hardcover
Publisher: Taylor & Francis Ltd
Genre: History
ISBN: 9781138293915, 9781138293915
Pages: 226
Imprint: Routledge
Height: 235 mm
Length: 159 mm
Weight: 590 gr