--- product_id: 20153682 title: "Graphic Design Visionaries" price: "AED 602" currency: AED in_stock: true reviews_count: 9 url: https://www.desertcart.ae/products/20153682-graphic-design-visionaries store_origin: AE region: United Arab Emirates --- # Graphic Design Visionaries **Price:** AED 602 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Graphic Design Visionaries - **How much does it cost?** AED 602 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/20153682-graphic-design-visionaries) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design. Review: Good coverage of 20th century design history - This well-designed book doesn't add huge amounts of new data to published works on the history of design. Nevertheless, it's a useful supplemental volume, especially for those interested in recent contributions to graphic design history. The author, Caroline Roberts, is an editor of the London-based design magazine (now a website) "Grafik," and the group of visionaries who are profiled reflect a global perspective that includes Asian and South American designers, as well as many from the US and Europe. Also, a few of the "visionaries" are design agencies (like Pentagram) or collectives (like Grapus) rather than individuals. The visionaries are presented chronologically, by birth year, starting with six designers born in the late 1890s (including Piet Zwart, E. McKnight Kauffer, Ladislav Sutnar, and Alexey Brodovitch) and ending with design groups "born" in 1991 (Tomato) and 1992 (M/M Paris). Each visionary person or group is allocated four pages. One page of text summarizes the designer's work and impact; most of these biography pages also include a photo of the designer (something that most other design history books omit). The other three pages display examples of the designer's work, effectively presented on the book's oversized (about 8 x 12 inches) pages. In several instances I was pleased to see materials that aren't the typical samples provided in other design history compilations. Also, each designer's section includes a timeline that highlights some biographical facts and key accomplishments. In her introduction, Ms. Roberts apologizes for the lack of diversity in the "primarily white and middle class" and predominantly male group selected for her "established canon" of important designers. However, she also notes that the graphic design profession is still "in its infancy" and suggests that "future editions of this book will look quite different." Therefore, I hope this book will not be Ms. Roberts' only attempt to catalog important contributors to contemporary design history. Review: Highly recommended. - Outstanding book. Well written and superbly illustrated. A design reference for decades to come. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,808,227 in Books ( See Top 100 in Books ) #2,189 in Graphic Design Techniques #2,493 in Biographies of Artists, Architects & Photographers (Books) | | Customer Reviews | 4.6 out of 5 stars 25 Reviews | ## Images ![Graphic Design Visionaries - Image 1](https://m.media-amazon.com/images/I/71ZSyZctA9L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good coverage of 20th century design history *by E***F on June 20, 2015* This well-designed book doesn't add huge amounts of new data to published works on the history of design. Nevertheless, it's a useful supplemental volume, especially for those interested in recent contributions to graphic design history. The author, Caroline Roberts, is an editor of the London-based design magazine (now a website) "Grafik," and the group of visionaries who are profiled reflect a global perspective that includes Asian and South American designers, as well as many from the US and Europe. Also, a few of the "visionaries" are design agencies (like Pentagram) or collectives (like Grapus) rather than individuals. The visionaries are presented chronologically, by birth year, starting with six designers born in the late 1890s (including Piet Zwart, E. McKnight Kauffer, Ladislav Sutnar, and Alexey Brodovitch) and ending with design groups "born" in 1991 (Tomato) and 1992 (M/M Paris). Each visionary person or group is allocated four pages. One page of text summarizes the designer's work and impact; most of these biography pages also include a photo of the designer (something that most other design history books omit). The other three pages display examples of the designer's work, effectively presented on the book's oversized (about 8 x 12 inches) pages. In several instances I was pleased to see materials that aren't the typical samples provided in other design history compilations. Also, each designer's section includes a timeline that highlights some biographical facts and key accomplishments. In her introduction, Ms. Roberts apologizes for the lack of diversity in the "primarily white and middle class" and predominantly male group selected for her "established canon" of important designers. However, she also notes that the graphic design profession is still "in its infancy" and suggests that "future editions of this book will look quite different." Therefore, I hope this book will not be Ms. Roberts' only attempt to catalog important contributors to contemporary design history. ### ⭐⭐⭐⭐⭐ Highly recommended. *by S***Y on July 25, 2015* Outstanding book. Well written and superbly illustrated. A design reference for decades to come. ### ⭐⭐⭐⭐⭐ Five Stars *by K***L on November 15, 2017* great book! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/20153682-graphic-design-visionaries](https://www.desertcart.ae/products/20153682-graphic-design-visionaries) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-05-12*