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Nudge: Improving Decisions About Health, Wealth, and Happiness 1st Edition

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Imported from USA


"[A] new book applying the lessons of social psychology and behavioral economics to everything from health care to
climate maintenance. The authors of Nudge . . . agree with economists who'd like to reduce greenhouse gas emissions by
imposing carbon taxes or a cap-and-trade system, but they think people need extra guidance."―John Tierney, New York

"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities
of human behavior, like the deep and unthinking tendency to conform. Even in areas―like energy consumption―where
conformity is irrelevant. Thaler has documented the ways people act illogically."―Barbara Kiviat, Time

"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and
charities, make better decisions."―David Leonhardt, The New York Times Magazine

"Engaging, enlightening."―George Scialabba, Boston Sunday Globe

"Sunstein and Thaler are very persuasive. . . . Great fun to read."―Dahlia Lithwick, Slate

"An essential read . . . an entertaining book. . . . The book isn't only humorous, it's loaded with good ideas that
financial-service executives, policy makers, Wall Street mavens, and all savers can use."―John F. Wasik, Boston Globe

"An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often
characterized in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make
better choices, both for ourselves and for society. . . . The conceptual argument is powerful, and most of the authors'
suggestions are common sense at its best. . . . For that we should all applaud loudly."―Benjamin M. Friedman, New York
Times Book Review

"By a 'nudge,' Thaler and Sunstein mean a policy intervention into choice architecture that is easy and inexpensive to
avoid and that alters people's behavior in a predictable way without forbidding any options or significantly changing an
individual's economic incentives. . . . Thaler and Sunstein stress that if 'incentives and nudges replace requirements
and bans, government will be both smaller and more modest.'"—George F. Will, Newsweek

"Save the planet, save yourself. Do-gooders, policymakers, this one's for you."―Newsweek

". . . an excellent rendition of how human beings view choices and make decisions."—Gurumurthy Kalyanaram & Sunanda
Muralidharan, International Journal of Pharmaceutical and Healthcare Management Vol 5.4

"As important a book as I've read in perhaps 20 years. It is a book that people interested in any aspect of public
policy should read. It is a book that people interested in politics should read. It is a book that people interested in
ideas about human freedom should read. It is a book that people interested in promoting human welfare should
read."―Barry Schwartz, The American Prospect

"Nudge helps us understand our weaknesses, and suggests savvy ways to counter them."―Emily Bobrow, New York Observer

"This Poor Richard's Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of
its 18th century predecessor."―Benjamin Gregg, Law and Politics Book Review

"As bookstore shelves fill up with works by parlor-room thinkers who would entertain us with their economic nonsense, an
entertaining book that also deeply informs could get lost in the shuffle. That book is Nudge. . . . Thaler and
Sunstein's . . . attempt to deal with difficult issues is always stimulating."—Gene Epstein, Barron's (One of this
season's recommended page-turners on economic, financial and political-economic issues)

"Entertaining, engaging, and well written. . . . Highly recommended."―Choice

A 2007 Top Seller in Business and Economics as compiled by YBP Library Services

Selected as a finalist for the 2008 TIAA-CREF Paul A. Samuelson Award, given by the TIAA-CREF Institute

Named one of the best business books of 2008 by The Financial Times

Silver medal winner of the 2008 Book of the Year Award in the category of Business & Economics, presented by ForeWord

Winner of the 2010 Kulp-Wright Book Award, given by the American Risk and Insurance Association

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder
investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they
want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a
revolution in practice and policy. Nudge won't nudge you―it will knock you off your feet."―Daniel Gilbert, professor of
psychology, Harvard University, Author of Stumbling on Happiness

"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for
structuring social policies so that people still have complete choice over their own actions, but are gently nudged to
do what is in their own best interests. Well done."—Don Norman, Northwestern University, Author of The Design of
Everyday Things and The Design of Future Things

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger
problems, but also about yourself."—Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker

"Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be—and
yet it is truly both."—Roger Lowenstein, author of When Genius Failed

"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents
the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds
and our society working better. It will improve your decisions and it will make the world a better place."—Daniel
Kahneman, Princeton University, Nobel Laureate in Economics

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About the Author

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Ralph and Dorothy Keller Distinguished Service
Professor of Behavioral Science and Economics at the University of Chicago’s Graduate School of Business. His latest
book is Misbehaving: The Making of Behavioral Economics. Cass R. Sunstein is the Robert Walmsley University Professor
at Harvard Law School and most recently the author of Impeachment: A Citizen’s Guide.

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