---
product_id: 238032303
title: "INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human"
price: "AED 115"
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region: United Arab Emirates
---

# INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human

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- **What is this?** INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human
- **How much does it cost?** AED 115 with free shipping
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- **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/238032303-intelligent-automation-learn-how-to-harness-artificial-intelligence-to-boost)

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## Description

TESTIMONIALS “ One of the most important books of our times! ” – Bernard Marr “ An essential reading for anybody who cares about the future of work ” – Arianna Huffington " This insightful and practical guidebook is instrumental for success in the Fourth Industrial Revolution ” – Klaus Schwab , founder of the World Economic Forum “ An insightful exploration of Intelligent Automation ” – Dr. Kai-Fu Lee , Author of NYT Bestseller "AI Superpowers" “ This field guide is essential reading ” – Gartner “ Masterful insight, this book is more relevant than ever ” – HFS “ This book needed to be written ” – Forrester ABOUT THE BOOK This is the first reference book on Intelligent Automation (IA). Also called Hyperautomation , it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies, involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone – whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole. Key content of the book: What is Intelligent Automation (IA)? Why has the use of IA been expanding so rapidly? What are the benefits it unleashes for employees, companies, customers, and society? How have leading organizations been able to harness the full potential of IA, at scale, and generate massive efficiency gains in the range of 20 to 60%? How can IA save 10+ million lives per year, triple our global budget for education, eliminate hunger, help protect our planet, or increase the resilience of society to pandemics and crises? What you will get from this book: Get the lessons learned from 100+ IA transformation successes (and failures) Benefit from the largest publicly available library of 500+ IA use cases by industry and by business function Gain access to insights garnered from 200+ IA industry experts Read more about this book: www.intelligentautomationbook.com. The profits from this book will be donated to charities that support education about new technologies for people in need. ABOUT THE AUTHORS Pascal Bornet is a recognized global expert, thought leader, and pioneer in the field of intelligent automation (IA). He founded and led the IA practices for Mckinsey & Company and Ernst & Young (EY), where he drove hundreds of IA transformations across industries. Bornet is a member of the Forbes Technology Council, and he was awarded Global Top Voice in Technology 2019. lan Barkin is Chief Strategy & Marketing Officer at SYKES. He is a globally recognized thought leader and veteran in the IA space. Barkin co-founded Symphony Ventures, a pure-play IA consulting company providing cutting-edge services across all sectors. In 2018, the company was acquired for US$69 million by SYKES, a NASDAQ-listed global leader. Dr. Jochen Wirtz is Vice-Dean MBA Programmes at the National University of Singapore Business School, and Professor of Marketing. He is a well-known and highly acclaimed author with more than 20 books published, including "Services Marketing - People, Technology, Strategy". His research has been published in over 100 academic journal articles, and he received over 40 awards.

Review: A comprehensive compendium of the Intelligent Automation industry today (and beyond) - This book really highlights the sheer evidence that companies (especially large enterprises with many competitors) must adapt fast and effectively or face certain disruption. The research is quite evident in the ample reference library at the end. As a professional with some experience in the industry, even I found many data points and stats that were new to me and quite useful to keep in mind. From what I can tell, the authors clearly have a good grasp of all the technologies involved and extensive experience working with companies on these sorts of initiatives. The various frameworks discussed seem like they would be useful for any executives or leadership looking to apply these concepts themselves. The book consists of four main sections, paraphrased myself: 1 - Applications of IA, including a lot of actual cases in various areas of work. 2 - An explanation of the facets of IA technology: what they do and how each component (whether it's machine learning or chat bots, etc.) contributes value. They are categorized across four main capabilities: Vision, Execution, Language, Thinking/Learning. 3 - Challenges and trends in the implementation of IA (useful for those in the business world looking to broaden their expertise in the wide swath of IA services and needs). 4 - Predictions, analysis, and scenario-planning around how our society might transition to the future of work (important for any policy makers and employees who will play a role in this in the years to come). (In my opinion each section is quite dense in terms of concepts/examples, but was happy to see that at the end of each one is a 'takeaways' list of bullet points for reference and summarization.) I thought these four sections were structured in coherent way to set the stage for the reader through the value propositions and exciting use cases first, before diving into the tech later in the book. There are also many many case studies and company examples described throughout the book. There were accompanying real-world examples for most if not all of the tech concepts. Due to it's recency, the book also incorporates things like GPT-3 (very powerful NLP model recently in the news) as well as the recent epidemic into it's analysis - including highlighting several ways that automation could mitigate future social and economic losses in similar crisis situations. I agree with the authors on this concept of IA-enabled resiliency, although one could also argue that today's reliance on technology also creates it's own share of tail-risks and troubles down the road (thinking about things like 'technical debt' and security/privacy issues) - maybe a topic for a future book if anyone wants to take it on!
Review: Put down any other non-fiction, business-development and read this immediately - This is a must-read for anyone interested in business development and the impact of AI on our lives. The authors have predicted the convergence of AI technologies like ChatGPT and Lensa AI, and explain how these technologies and their descendants will revolutionize the business world. This book provides a unique insight into the future of AI, with two alternative futures presented in a compelling manner. If you're looking to stay ahead of the curve and understand the role of AI in shaping our future, this book is a must-read. Put down any other business books you may be reading, and give this one your full attention immediately.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #228,820 in Books ( See Top 100 in Books ) #22 in Robotics (Books) #48 in Robotics & Automation (Books) #288 in Artificial Intelligence & Semantics |
| Customer Reviews | 4.4 out of 5 stars 368 Reviews |

## Images

![INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human - Image 1](https://m.media-amazon.com/images/I/71hJ4W3unfL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A comprehensive compendium of the Intelligent Automation industry today (and beyond)
*by J***F on October 17, 2020*

This book really highlights the sheer evidence that companies (especially large enterprises with many competitors) must adapt fast and effectively or face certain disruption. The research is quite evident in the ample reference library at the end. As a professional with some experience in the industry, even I found many data points and stats that were new to me and quite useful to keep in mind. From what I can tell, the authors clearly have a good grasp of all the technologies involved and extensive experience working with companies on these sorts of initiatives. The various frameworks discussed seem like they would be useful for any executives or leadership looking to apply these concepts themselves. The book consists of four main sections, paraphrased myself: 1 - Applications of IA, including a lot of actual cases in various areas of work. 2 - An explanation of the facets of IA technology: what they do and how each component (whether it's machine learning or chat bots, etc.) contributes value. They are categorized across four main capabilities: Vision, Execution, Language, Thinking/Learning. 3 - Challenges and trends in the implementation of IA (useful for those in the business world looking to broaden their expertise in the wide swath of IA services and needs). 4 - Predictions, analysis, and scenario-planning around how our society might transition to the future of work (important for any policy makers and employees who will play a role in this in the years to come). (In my opinion each section is quite dense in terms of concepts/examples, but was happy to see that at the end of each one is a 'takeaways' list of bullet points for reference and summarization.) I thought these four sections were structured in coherent way to set the stage for the reader through the value propositions and exciting use cases first, before diving into the tech later in the book. There are also many many case studies and company examples described throughout the book. There were accompanying real-world examples for most if not all of the tech concepts. Due to it's recency, the book also incorporates things like GPT-3 (very powerful NLP model recently in the news) as well as the recent epidemic into it's analysis - including highlighting several ways that automation could mitigate future social and economic losses in similar crisis situations. I agree with the authors on this concept of IA-enabled resiliency, although one could also argue that today's reliance on technology also creates it's own share of tail-risks and troubles down the road (thinking about things like 'technical debt' and security/privacy issues) - maybe a topic for a future book if anyone wants to take it on!

### ⭐⭐⭐⭐⭐ Put down any other non-fiction, business-development and read this immediately
*by D***L on February 6, 2023*

This is a must-read for anyone interested in business development and the impact of AI on our lives. The authors have predicted the convergence of AI technologies like ChatGPT and Lensa AI, and explain how these technologies and their descendants will revolutionize the business world. This book provides a unique insight into the future of AI, with two alternative futures presented in a compelling manner. If you're looking to stay ahead of the curve and understand the role of AI in shaping our future, this book is a must-read. Put down any other business books you may be reading, and give this one your full attention immediately.

### ⭐⭐⭐⭐ Get ideas on how 800 Million jobs will be transformed/disrupted...
*by R***R on October 14, 2020*

According to Mckinsey's ' Future of work report' approx 30% of work ( up to 800 million jobs globally) will be automated. This book provides wings to the above argument

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*Product available on Desertcart United Arab Emirates*
*Store origin: AE*
*Last updated: 2026-06-03*