--- product_id: 253783849 title: "WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation" price: "AED 174" currency: AED in_stock: true reviews_count: 5 url: https://www.desertcart.ae/products/253783849-wiley-testing-business-ideas-a-field-guide-for-rapid-experimentation store_origin: AE region: United Arab Emirates --- # WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation **Price:** AED 174 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation - **How much does it cost?** AED 174 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/253783849-wiley-testing-business-ideas-a-field-guide-for-rapid-experimentation) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation : Bland, David J., Osterwalder, Alexander: desertcart.ae: Books Review: da leggere! Review: As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an desertcart 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #43,958 in Books ( See Top 100 in Books ) #87 in Small Business #199 in Marketing #520 in Business Processes & Infrastructure | | Customer reviews | 4.6 4.6 out of 5 stars (1,105) | | Dimensions | 24.13 x 2.29 x 19.05 cm | | Edition | 1st | | ISBN-10 | 1119551447 | | ISBN-13 | 978-1119551447 | | Item weight | 1 Kilograms | | Language | English | | Print length | 368 pages | | Publication date | 12 November 2019 | | Publisher | Wiley | ## Images ![WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation - Image 1](https://m.media-amazon.com/images/I/81YG0Bpw3mL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by T***. on 9 May 2025* da leggere! ### ⭐⭐⭐⭐⭐ Review *by B***Z on 17 November 2019* As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an Amazon 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner. ### ⭐⭐⭐⭐⭐ Review *by V***K on 24 June 2021* Testing business ideas thoroughly before fully executing them helps to reduce risk and uncertainty. This book presents around 40 testing tools you can use to discover not only whether your general direction is right but also validate whether the direction you have taken is right. The cost, setup time, run time, evidence strength, capabilities and requirements of all testing tools/experiments are discussed in gist to help you evaluate if the tools are suitable to your needs. ## Frequently Bought Together - Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) - Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/253783849-wiley-testing-business-ideas-a-field-guide-for-rapid-experimentation](https://www.desertcart.ae/products/253783849-wiley-testing-business-ideas-a-field-guide-for-rapid-experimentation) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-06-06*