--- product_id: 263286470 title: "VIRTUE Smooth Shampoo 240ml" brand: "virtue" price: "AED 267" currency: AED in_stock: true reviews_count: 5 category: "Virtue" url: https://www.desertcart.ae/products/263286470-virtue-smooth-shampoo-240ml store_origin: AE region: United Arab Emirates --- # Herbal-citrus fragrance with lavender & mint oils Free from sulfates, parabens & synthetic dyes Alpha Keratin 60ku protein for deep repair VIRTUE Smooth Shampoo 240ml **Brand:** virtue **Price:** AED 267 **Availability:** ✅ In Stock ## Summary > ✨ Unlock your hair’s smoothest, most radiant self — because your strands deserve VIP treatment! ## Quick Answers - **What is this?** VIRTUE Smooth Shampoo 240ml by virtue - **How much does it cost?** AED 267 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/263286470-virtue-smooth-shampoo-240ml) ## Best For - virtue enthusiasts ## Why This Product - Trusted virtue brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Sensory Escape:** Invigorating blend of herbs, citrus, lavender, and mint for a refreshing shower ritual. - • **Universal Luxe:** Safe for all hair types, including color-treated and chemically processed strands. - • **Clean Beauty Promise:** Formulated without sulfates, parabens, phthalates, gluten, or cruelty. - • **Frizz-Free Confidence:** Smooths and seals hair cuticles to banish frizz at the source. - • **Next-Level Hair Repair:** Powered by breakthrough Alpha Keratin 60ku protein for salon-grade restoration. ## Overview VIRTUE Smooth Shampoo 240ml is a premium, sulfate-free shampoo infused with patented Alpha Keratin 60ku protein that repairs and smooths hair cuticles to reduce frizz. Its restorative herbal and citrus fragrance with lavender and mint oils elevates your daily haircare routine. Suitable for all hair types, including color-treated and chemically treated hair, this cruelty-free formula delivers salon-quality smoothing and shine without harsh chemicals. ## Description Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Review: It's great shampoo. Smells nice and makes my hair soft, but it also got my hair very dry after a few weeks. And like a lot of the reviews are saying, very pricey for the size of the bottle. Review: My hairdresser first used this shampoo on me. In the beginning I purchased it directly from the manufacturers site. However I noticed it was on desertcart. I purchased this large container which is great to keep in my shower and simply refill. This shampoo really smoothes your hair and calms down the frizz in the summer or anytime of year. It's really hard to find a shampoo that does that without making your hair look greasy. This shampoo makes your hair look luxurious! I have received many compliments on my hair since using this shampoo. In fact one person said, "You need to keep using it!" ## Features - Formulated with our first-of-its-kind Alpha Keratin 60ku protein, Virtue Smooth Shampoo & Smooth Conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. - WHAT IT IS: A luxurious lathering shampoo with a soft and smooth finish. - FRAGRANCE: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils. - For all hair types, especially those with frizz-prone, wavy, or curly hair. Safe for color-treated and chemically treated hair. - Free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07NLHSL15 | | ASIN | B07NLHSL15 | | Best Sellers Rank | #165,596 in Beauty ( See Top 100 in Beauty ) #6,798 in Hair Shampoos | | Customer reviews | 4.4 4.4 out of 5 stars (695) | | Date First Available | 2 June 2019 | | Manufacturer | VIRTUE | | Manufacturer | VIRTUE | | Manufacturer reference | 20164 | | Manufacturer reference | 20164 | | Product Dimensions | 5.08 x 5.08 x 19.05 cm; 226.8 g | | Product Dimensions | 5.08 x 5.08 x 19.05 cm; 226.8 g | ## Product Details - **Age range (description):** Adult - **Brand:** VIRTUE - **Hair type:** Curly - **Item form:** Liquid - **Scent:** Citrus, Fresh, Lavender, Mint ## Images ![VIRTUE Smooth Shampoo 240ml - Image 1](https://m.media-amazon.com/images/I/518ApMvYDfL.jpg) ## Available Options This product comes in different **Size** options. ## Customer Reviews ### ⭐⭐⭐ Review *by J***E on 30 October 2022* It's great shampoo. Smells nice and makes my hair soft, but it also got my hair very dry after a few weeks. And like a lot of the reviews are saying, very pricey for the size of the bottle. ### ⭐⭐⭐⭐⭐ Review *by A***A on 22 January 2026* My hairdresser first used this shampoo on me. In the beginning I purchased it directly from the manufacturers site. However I noticed it was on Amazon. I purchased this large container which is great to keep in my shower and simply refill. This shampoo really smoothes your hair and calms down the frizz in the summer or anytime of year. It's really hard to find a shampoo that does that without making your hair look greasy. This shampoo makes your hair look luxurious! I have received many compliments on my hair since using this shampoo. In fact one person said, "You need to keep using it!" ### ⭐⭐⭐⭐⭐ Review *by A***N on 31 December 2025* Lovely shampoo will buy again ## Frequently Bought Together - VIRTUE Smooth Sulfate Free Shampoo for Frizz Control for Curly Hair, Safe for All Hair Types, Color Safe - Virtue 6-in-1 Hair Styler, Styling Cream with Heat Protection, Safe for All Hair Types, Color Safe - VIRTUE Flourish Conditioner for Fine or Thinning Hair, Sulfate Free Hair Growth Product, Detangles and Thickens, Color Safe --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/263286470-virtue-smooth-shampoo-240ml](https://www.desertcart.ae/products/263286470-virtue-smooth-shampoo-240ml) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-05-13*