---
product_id: 2729374
title: "Advertising: Concept and Copy"
price: "AED 271"
currency: AED
in_stock: false
reviews_count: 13
url: https://www.desertcart.ae/products/2729374-advertising-concept-and-copy
store_origin: AE
region: United Arab Emirates
---

# Advertising: Concept and Copy

**Price:** AED 271
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Advertising: Concept and Copy
- **How much does it cost?** AED 271 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/2729374-advertising-concept-and-copy)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Advertising: Concept and Copy [Felton, George] on desertcart.com. *FREE* shipping on qualifying offers. Advertising: Concept and Copy

Review: The most practical book for ad copywriters. - I can easily say that, of the dozen copywriting/persuasion books I own, this book is one of the most practical. It gets all the prerequisite stuff in there (target audience research, how to create a brief, choosing a strategy) and throws in topics people rarely cover, like how to write in a particular voice or writing non-hype headlines. i recommend this book for newbies and pros alike. And I say that as a mid-level digital copywriter with 4+ years of professional experience.
Review: Great for an advertising class or teaching yourself. - Purchased this book for my Visual and Copywriting class. It has a great mix between pictures and text, and is very easy to read and follow. Would recommend this book for a communication class or just to brush up on advertising concepts.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #388,780 in Books ( See Top 100 in Books ) #46 in Advertising Graphic Design #317 in Advertising (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (136) |
| Dimensions  | 8.5 x 0.9 x 10.9 inches |
| Edition  | Third |
| ISBN-10  | 0393733866 |
| ISBN-13  | 978-0393733860 |
| Item Weight  | 2.9 pounds |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | August 5, 2013 |
| Publisher  | W. W. Norton & Company |

## Images

![Advertising: Concept and Copy - Image 1](https://m.media-amazon.com/images/I/61k01fV+cYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The most practical book for ad copywriters.
*by C***E on January 4, 2016*

I can easily say that, of the dozen copywriting/persuasion books I own, this book is one of the most practical. It gets all the prerequisite stuff in there (target audience research, how to create a brief, choosing a strategy) and throws in topics people rarely cover, like how to write in a particular voice or writing non-hype headlines. i recommend this book for newbies and pros alike. And I say that as a mid-level digital copywriter with 4+ years of professional experience.

### ⭐⭐⭐⭐⭐ Great for an advertising class or teaching yourself.
*by L***6 on February 1, 2016*

Purchased this book for my Visual and Copywriting class. It has a great mix between pictures and text, and is very easy to read and follow. Would recommend this book for a communication class or just to brush up on advertising concepts.

### ⭐⭐⭐⭐⭐ The #1 advertising book I would recommend
*by R***Y on October 13, 2016*

Because it contains an awful lot of information, it is not a book I reach for when I have just a few minutes to spare. But when I have serious time to set aside and focus, I find it to be very insightful and idea-generating. Of the dozens of top-rated advertising books I've read, this is probably my favorite.

## Frequently Bought Together

- Advertising: Concept and Copy
- Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
- Advertising Concept Book 3E: Think Now, Design Later

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*Product available on Desertcart United Arab Emirates*
*Store origin: AE*
*Last updated: 2026-04-22*