---
product_id: 273400431
title: "The Trusted Advisor: 20th Anniversary Edition"
price: "AED 164"
currency: AED
in_stock: true
reviews_count: 8
url: https://www.desertcart.ae/products/273400431-the-trusted-advisor-20th-anniversary-edition
store_origin: AE
region: United Arab Emirates
---

# The Trusted Advisor: 20th Anniversary Edition

**Price:** AED 164
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- **What is this?** The Trusted Advisor: 20th Anniversary Edition
- **How much does it cost?** AED 164 with free shipping
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- **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/273400431-the-trusted-advisor-20th-anniversary-edition)

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## Description

Buy The Trusted Advisor: 20th Anniversary Edition Anniversary by Green, Charles, Maister, David H., Galford, Robert (ISBN: 9781982157104) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Excellent Book - This is a great book that really helped me to carry through my career. It establishes the attitude to be "trusted". Many useful tips, great read.
Review: Trust-based business relationships - Great overview and process-model - If you would map out the four types of possible business relationships following 2 parameters (breath of business issues and depth of personal relationships) you would notice that trust-based relationships goes the deepest (followed by relationship-based, needs-based and service offering-based relationships, in descending order). This work covers trust-based relationships in a very systematic way, works out a trust process-model and illustrates on how making it work. The trust process-model with 5 stages (engage, listen, frame, envision and commit) is nicely explained and illustrated. Most of it will sound very familiar; still this work gives it a nice context and the overall structure of this book makes it a very pleasant read. Part 1 - Perspectives on trust Part 2 - The structure of trust building Part 3 - Putting trust to work If you would just scan through the contents of this book, it would give you a good idea of the added value. A very interesting read! Contents Introduction How to use this book Part 1 - Perspectives on trust 1) A sneak preview: What would be the benefits if your clients trusted you more? What are the primary characteristics of a trusted advisor? 2) What is a Trusted Advisor? (What do great trusted advisors all seem to do?) 3) Earning Trust (What are the dynamics of trusting and being trusted?) 4) How to give advice (How do you ensure your advice is listened to?) 5) The rules of Romance: Relationship building (What are the principles of building strong relationships?) 6) The importance of mindsets (What attitude must you have to be effective?) 7) Sincerity or technique? (Do you really have to care for those you advise?) Part 2 - The structure of trust building 8) The trust equation (What are the four key components that determine the extent of trust?) 9) The development of trust (What are the 5 stages of trust-building?) 10) Engagement (How do you get clients to initiate discussions with you?) 11) The art of listening (How can you improve your listening skills?) 12) Framing the issue (How can you help clients look at their issues in a fresh way?) 13) Envisioning an alternate reality (How can you help clients clarify what they're really after?) 14) Commitment(How do you ensure clients are willing to do what it takes to solve their problems?) Part 3 - Putting trust to work 15) What's so hard about all this? (Why are truly trust-based relationships so scarce?) 16) Different client types (How do you deal with clients of differing types?) 17) The Lieutenant Columbo approach (What can we learn from an unorthodox winner?) 18) The role of trust in getting hired (How do you create trust at the outset of a relationship?) 19) Building trust on the current assignment (How can you conduct your assignment in a way that adds to trust?) 20) Re-earning trust away from the current assignment (How can we build trust when you're not working on an assignment?) 21) The case of cross-selling (Why is cross-selling so hard, and what can be done about it?) 22) The Quick-impact list to gain trust (What are the key things you should do first?) Appendix: A compilation of our lists Notes and references

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 196,537 in Books ( See Top 100 in Books ) 463 in Business, Finance & Law |
| Customer Reviews | 4.4 out of 5 stars 1,623 Reviews |

## Images

![The Trusted Advisor: 20th Anniversary Edition - Image 1](https://m.media-amazon.com/images/I/71FvjJ4koXL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent Book
*by A***Y on 10 March 2019*

This is a great book that really helped me to carry through my career. It establishes the attitude to be "trusted". Many useful tips, great read.

### ⭐⭐⭐⭐ Trust-based business relationships - Great overview and process-model
*by C***C on 23 August 2011*

If you would map out the four types of possible business relationships following 2 parameters (breath of business issues and depth of personal relationships) you would notice that trust-based relationships goes the deepest (followed by relationship-based, needs-based and service offering-based relationships, in descending order). This work covers trust-based relationships in a very systematic way, works out a trust process-model and illustrates on how making it work. The trust process-model with 5 stages (engage, listen, frame, envision and commit) is nicely explained and illustrated. Most of it will sound very familiar; still this work gives it a nice context and the overall structure of this book makes it a very pleasant read. Part 1 - Perspectives on trust Part 2 - The structure of trust building Part 3 - Putting trust to work If you would just scan through the contents of this book, it would give you a good idea of the added value. A very interesting read! Contents Introduction How to use this book Part 1 - Perspectives on trust 1) A sneak preview: What would be the benefits if your clients trusted you more? What are the primary characteristics of a trusted advisor? 2) What is a Trusted Advisor? (What do great trusted advisors all seem to do?) 3) Earning Trust (What are the dynamics of trusting and being trusted?) 4) How to give advice (How do you ensure your advice is listened to?) 5) The rules of Romance: Relationship building (What are the principles of building strong relationships?) 6) The importance of mindsets (What attitude must you have to be effective?) 7) Sincerity or technique? (Do you really have to care for those you advise?) Part 2 - The structure of trust building 8) The trust equation (What are the four key components that determine the extent of trust?) 9) The development of trust (What are the 5 stages of trust-building?) 10) Engagement (How do you get clients to initiate discussions with you?) 11) The art of listening (How can you improve your listening skills?) 12) Framing the issue (How can you help clients look at their issues in a fresh way?) 13) Envisioning an alternate reality (How can you help clients clarify what they're really after?) 14) Commitment(How do you ensure clients are willing to do what it takes to solve their problems?) Part 3 - Putting trust to work 15) What's so hard about all this? (Why are truly trust-based relationships so scarce?) 16) Different client types (How do you deal with clients of differing types?) 17) The Lieutenant Columbo approach (What can we learn from an unorthodox winner?) 18) The role of trust in getting hired (How do you create trust at the outset of a relationship?) 19) Building trust on the current assignment (How can you conduct your assignment in a way that adds to trust?) 20) Re-earning trust away from the current assignment (How can we build trust when you're not working on an assignment?) 21) The case of cross-selling (Why is cross-selling so hard, and what can be done about it?) 22) The Quick-impact list to gain trust (What are the key things you should do first?) Appendix: A compilation of our lists Notes and references

### ⭐⭐⭐⭐⭐ The Noble Art Of The Consigliere
*by C***Y on 3 January 2010*

This is a most useful book on how the professional adviser must act if they are to secure and retain the trust of their clients. It avoids the Dale Carnegie "Just Be Nice" approach by analysing why one wants to generate trust and how it is done. There is no argument that if you find you do not like a potential client you should walk away (and, speaking from personal experience what a joy that is); there are also some handy suggestions of how to do this if you are not a free agent in such a case but working within an organisation. The proposed responses are, of course, written by and for Americans and come over as deeply insincere in the mouths of the British, but they are not scripts but proposals. You can easily adapt them to different cultures because, however it is expressed, the basis of trust is the basically same in most cultures. The book acts as a valuable specific to those that suggest various up-selling strategies or ones in which the advisor portrays himself as The Top Man. By shifting one's vision to how this is perceived by the recipient we can see that up-selling can work, but only if the client leads you to it. The book's key is in constantly restating our approaches in terms of how they are perceived by the potential client, not how they address our internal needs and aims. It is a policy that I've found pays dividends. Recommended.

## Frequently Bought Together

- The Trusted Advisor: 20th Anniversary Edition
- Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

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*Last updated: 2026-05-13*