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""The Innovator's Dilemma" is becoming a handbook for CEOs remaking their businesses for the Net."-
BusinessWeek"In a sea of mostly worthless business books, this is an upside surprise - sharply written and rigorous
enough to be predictive..."The Innovator's Dilemma" could be the wake-up call you need."- Rich Karlgaard, "Forbes"""The
Innovator's Dilemma" captures the critical role of leadership in creating markets."- John Seely Brown, chief scientist,
Xerox Corp., and director, Xerox Parc"Succinct and clearly written, "The Innovator's Dilemma" is an important book that
belongs on every manager's bookshelf. Highly recommended."- Harry C. Edwards, ".com""This book ought to chill any
executive who feels bulletproof - and inspire entrepreneurs aiming their guns."- "Forbes""This is a compelling argument,
thoroughly researched and superbly written, which challenges conventional theory."- Jon Hughes, "Supply Management""I
cannot recommend this book strongly enough - ignore it at your peril."- Martin Fakley, "Information Access""[A]
masterpiece...The most profound and useful business book ever written about innovation."- George Gilder, "Gilder
Technology Report""Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and
its importance to a company's future success."- Michael R. Bloomberg, CEO & Founder, "Bloomberg Financial Markets""This
book addresses a tough problem that most successful companies will face eventually. It's lucid, analytical - and
scary."- Dr. Andrew S. Grove, chairman & CEO, Intel Corporation"Clayton Christensen's groundbreaking book...brings fresh
insight and understanding to the complex and critically important relationshipsbetween technological change and business
success...His conclusions provide food for thought for the top management of every company."- Richard N. Foster,
Director, "McKinsey & Company""The Best Business Book of 1997."- The "Financial Times"/Booz Allen & Hamilton Global
Business Book Awards""The Innovator's Dilemma has become the book to read among mainstream managers trying to dope out
an Internet strategy."-- "New York Times
From the Back Cover
In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything
right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says,
but he tells others how to avoid a similar fate.
Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether
in electronics or retailing, a successful company with established products will get pushed aside unless managers know
when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The
Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
* When it is right not to listen to customers.
* When to invest in developing lower-performance products that promise lower margins.
* When to pursue small markets at the expense of seemingly larger and more lucrative ones.
Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no
savvy manager or entrepreneur should be without.
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