""The Innovator's Dilemma" is becoming a handbook
for CEOs remaking their businesses for the Net."- BusinessWeek"In
a sea of mostly worthless business books, this is an upside
surprise - sharply written and rigorous enough to be
predictive..."The Innovator's Dilemma" could be the wake-up call
you need."- Rich Karlgaard, "Forbes"""The Innovator's Dilemma"
captures the critical role of leadership in creating markets."-
John Seely Brown, chief scientist, Xerox Corp., and director,
Xerox Parc"Succinct and clearly written, "The Innovator's
Dilemma" is an important book that belongs on every manager's
bookshelf. Highly recommended."- Harry C. Edwards, ".com""This
book ought to chill any executive who feels bulletproof - and
inspire entrepreneurs aiming their guns."- "Forbes""This is a
compelling argument, thoroughly researched and superbly written,
which challenges conventional theory."- Jon Hughes, "Supply
Management""I cannot recommend this book strongly enough - ignore
it at your peril."- Martin Fakley, "Information Access""[A]
masterpiece...The most profound and useful business book ever
written about innovation."- George Gilder, "Gilder Technology
Report""Absolutely brilliant. Clayton Christensen provides an
insightful analysis of changing technology and its importance to
a company's future success."- Michael R. Bloomberg, CEO &
Founder, "Bloomberg Financial Markets""This book addresses a
tough problem that most successful companies will face
eventually. It's lucid, analytical - and scary."- Dr. Andrew S.
Grove, chairman & CEO, Intel Corporation"Clayton Christensen's
groundbreaking book...brings fresh insight and understanding to
the complex and critically important relationshipsbetween
technological change and business success...His conclusions
provide food for thought for the top management of every
company."- Richard N. Foster, Director, "McKinsey & Company""The
Best Business Book of 1997."- The "Financial Times"/Booz Allen &
Hamilton Global Business Book Awards""The Innovator's Dilemma has
become the book to read among mainstream managers trying to dope
out an Internet strategy."-- "New York Times
From the Back Cover
In this revolutionary bestseller, innovation expert Clayton M.
Christensen says outstanding companies can do everything right
and still lose their market leadership—or worse, disappear
altogether. And not only does he prove what he says, but he tells
others how to avoid a similar fate.
Focusing on “disruptive technology,” Christensen shows why most
companies miss out on new waves of innovation. Whether in
electronics or retailing, a successful company with established
products will get pushed aside unless managers know when to
abandon traditional business practices. Using the lessons of
successes and failures from leading companies, The Innovator’s
Dilemma presents a set of rules for capitalizing on the
phenomenon of disruptive innovation.
* When it is right not to listen to customers.
* When to invest in developing lower-performance products that
promise lower margins.
* When to pursue small markets at the expense of seemingly larger
and more lucrative ones.
Sharp, cogent, and provocative, The Innovator’s Dilemma is one of
the most talked-about books of our time—and one no savvy manager
or entrepreneur should be without.
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business