---
product_id: 289031418
title: "E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it"
price: "AED 243"
currency: AED
in_stock: true
reviews_count: 3
url: https://www.desertcart.ae/products/289031418-e-commerce-website-optimization-why-95-of-your-website-visitors
store_origin: AE
region: United Arab Emirates
---

# E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

**Price:** AED 243
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
- **How much does it cost?** AED 243 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/289031418-e-commerce-website-optimization-why-95-of-your-website-visitors)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Review: My e-commerce bible. Seriously - This book has truly helped me in my career! I’ve bought it on audio (the old version) and ebook (so I have it handy) IT’S THAT USEFUL! I refer to it constantly for ways to solve problems with direct ‘how to’ examples. Love this book!
Review: nice - nice book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #4,233,033 in Books ( See Top 100 in Books ) #1,059 in Retailing Industry (Books) #3,291 in Web Marketing (Books) #4,198 in E-Commerce (Books) |
| Customer Reviews | 4.5 out of 5 stars 17 Reviews |

## Images

![E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it - Image 1](https://m.media-amazon.com/images/I/719C4wXJodL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ My e-commerce bible. Seriously
*by H***B on October 8, 2021*

This book has truly helped me in my career! I’ve bought it on audio (the old version) and ebook (so I have it handy) IT’S THAT USEFUL! I refer to it constantly for ways to solve problems with direct ‘how to’ examples. Love this book!

### ⭐⭐⭐⭐⭐ nice
*by O***O on June 6, 2023*

nice book

### ⭐⭐⭐⭐⭐ Should be called the optimisation bible
*by J***B on December 9, 2023*

Simply the best book or source on optimisation. I've been working in the industry for years and this opened my eyes to so much. The sources are well sited to delve deeper for further learning. Humbling and informative. Buy it for your self or buy it for your staff.

## Frequently Bought Together

- E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
- Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

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**Shop now:** [https://www.desertcart.ae/products/289031418-e-commerce-website-optimization-why-95-of-your-website-visitors](https://www.desertcart.ae/products/289031418-e-commerce-website-optimization-why-95-of-your-website-visitors)

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*Product available on Desertcart United Arab Emirates*
*Store origin: AE*
*Last updated: 2026-08-05*