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Product ID: 315933
Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced
some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. The
implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything
from the diagnosis of autism to marketing techniques and education. Fun and accessible, Sleights of Mind is "a tour
through consciousness, attention, and deception via the marriage of professional magic and cognitive neuroscience"
(Vanessa Schipani, The Scientist).