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Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All


Order now to get it by: Saturday December 17 - Monday December 19

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Product ID: 316119

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  • New book
  • Jim Collins on the Writing Process

    When I first embarked on a career that required writing, I devoured dozens of books about the process of writing. I
    soon realized that each writer has weird tricks and idiosyncratic methods. Some wrote late at night, in the tranquil
    bubble of solitude created by a sleeping world, while others preferred first morning light. Some cranked out three
    pages a day, workmanlike, whereas others worked in extended bursts followed by catatonic exhaustion. Some preferred the
    monastic discipline of facing cinder-block walls, while others preferred soaring views.

    I quickly learned that I had to discover my own methods. Most useful, I realized that I have different brains at
    different times of day. In the morning, I have a creative brain; in the evening, I have a critical brain. If I try to
    edit in the morning, I’m too creative, and if I try to create in the evening, I’m too critical. So, I go at writing
    like a two piston machine: create in the morning, edit in the evening, create in the morning, edit in the evening…

    Yet all writers seem to agree on one point: writing well is desperately difficult, and it never gets easier. It’s like
    running: if you push your limits, you can become a faster runner, but you will always suffer. In nonfiction, writing is
    thinking; if I can’t make the words work, that means I don’t know yet what I think. Sometimes after toiling in a
    quagmire for dozens (or hundreds) of hours I throw the whole effort into the wastebasket and start with a blank page.
    When I sheepishly shared this wastebasket strategy with the great management writer Peter Drucker, he made me feel much
    better when he exclaimed, “Ah, that is immense progress!”

    The final months of completing Great by Choice required seven days a week effort, with numerous all-nighters. I had
    naively hoped after writing Good to Great that perhaps I had learned enough about writing that this work might not
    require descending deep into the dark cave of despair. Alas, the cave of darkness is the only path to producing the
    best work; there is no easy path, no shorter path, no path of less suffering. Winston Churchill once said that writing
    a book goes through five phases. In phase one, it is a novelty or a toy; by phase five, it is a tyrant ruling your
    life, and just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.
    And so, exiting the caving blinking in the sunlight, we’ve killed the monster and hereby fling. We love this book, and
    have great passion about sharing it with the world—making all the suffering worthwhile.

    A Q&A with Morten T. Hansen

    Q: How did you and Jim develop ideas together during the research?

    Hansen: During our hundreds of research meetings—what we called “chimposiums” (as when two curious chimps get
    together), Jim and I probed the data, exchanged views, and debated vigorously. We didn't always agree, in which case we
    did some more analysis to get to the main findings we report in Great by Choice.

    Q: Why did Great by Choice take nine years of effort?

    Hansen: When Jim and I started out some nine years ago, we did not anticipate that it would take us this long, nor did
    we know what the results would be. We followed a simple principle—carry out the absolutely best research we could
    possibly do, no matter how long.

    Q: Did you find what you expected, or surprises?

    Hansen: The way we did the research was to explore why some companies attained great performance over the long-run
    while others did not. We did not start with any preconceived ideas and hypotheses about what made the difference. We let
    the data speak. What we found, and what we report in the book, surprised us a great deal. A few times we scratched our
    heads because we were so surprised, but that's what the data revealed.

    Q: Did you have fun?

    Hansen: Analyzing the data, debating, and arriving at some really interesting insights was a great deal of fun. It
    created joy in my life. It may not be everyone's idea of having a good time, but Jim and I always looked forward to our
    chimposiums. I hope you will enjoy Great by Choice as much as Jim and I enjoyed the research process!

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