From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with
customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right
hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for
consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing
that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks,
after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen
marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks
to the massive change in and proliferation of social media platforms in the last four years, the winning combination of
jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just
about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to
specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them
over social media but by using new narrative forms particular to each different media platform—especially, though not
exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social
media marketing strategies that really work.
About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and
PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After
growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one
of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in
companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other
enterprises. He lives in New York City.