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Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding
lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of realityYOUR BRAND SHOULD
BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETINGNOT PURCHASED OUTRIGHT.
Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press
release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business
into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brandFREE. Led by
Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the
branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand
tribe customers who believe in, promote and buy your brand.