Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Imusti

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  • Houghton Mifflin
  • When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the
    small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that
    really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In
    this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business
    success including

    * strategies for marketing on the Internet (explaining when and precisely how to use it)

    * tips for using new technology, such as podcasting and automated marketing

    * programs for targeting prospects and cultivating repeat and referral business

    * management lessons in the age of telecommuting and freelance employees

    Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his
    or her shelf.


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