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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Product Description

Imported from USA


"The most valuable book on entrepreneurship in the past 25 years!"
— Tim Huntley, An Entrepreneurial Life

"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must

-- Alexander Osterwalder, author, "Business Model Generation"

"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."-- Patrick
Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"

"the best $40 investment you make in your startup."-- EdSurge

"... The book has material for every type of entrepreneur ..."-- XConomy

"Brilliantly Simple 2-step Process for Success in Products and Services!"-- Kimberly Wiefling, author, entrepreneur

“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
-- Founder

“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder

“truly a blueprint on how to build a Silicon Valley style scalable startup.”
-- Founder

“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate

“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity
for start-ups.”
-- Derek Thompson, The Atlantic

"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog

"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup
Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large
— Conrad Egusa, Brownstein & Egusa

"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from
launching too soon or too expensively- perhaps exactly what’s needed."
— Kia Davis,

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From the Inside Flap

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and
proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages,
you'll learn how to:

Use the Customer Development method to bring your business idea to life

Conduct your search for a scalable, profitable business model

Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

Find Product-Market fit

Get, Keep and Grow customers

Fuel growth with metrics that matter

Avoid the 9 deadly sins startups commit most often

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a
wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and
Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (, an interactive tool for
tracking your progress through the Customer Development process.

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