--- product_id: 3672065 title: "Advertising Concept Book" price: "AED 217" currency: AED in_stock: true reviews_count: 12 url: https://www.desertcart.ae/products/3672065-advertising-concept-book store_origin: AE region: United Arab Emirates --- # interactive ad strategies expanded 450+ iconic ad roughs comprehensive copywriting guide Advertising Concept Book **Price:** AED 217 **Availability:** ✅ In Stock ## Summary > 💡 Elevate your ad game — where great ideas never go out of style! ## Quick Answers - **What is this?** Advertising Concept Book - **How much does it cost?** AED 217 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/3672065-advertising-concept-book) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **450+ International Ad Roughs Included:** Visualize success with decades of proven, hand-sketched campaign examples. - • **Trusted by Top Industry Professionals:** Endorsed by leading ad experts and used in elite graduate programs. - • **Expanded Interactive Advertising Chapter:** Stay ahead with cutting-edge digital and interactive media insights. - • **Master the Art of Conceptual Advertising:** Unlock timeless creative strategies that fuel award-winning campaigns. - • **Practical Exercises for Skill Refinement:** Sharpen your creative instincts with actionable, real-world tasks. ## Overview The Advertising Concept Book is a definitive guide to mastering creative advertising concepts, featuring over 450 hand-sketched international ad roughs, a comprehensive copywriting and creative process curriculum, and an expanded chapter on interactive advertising. Praised by industry professionals and top ad schools, this used book in good condition offers timeless lessons and practical exercises to transform your advertising approach. ## Description In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition includes a substantially revised and expanded chapter on interactive advertising. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever. Review: Awesome book on how to advertise well - This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there. Review: A must for any ad student - This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,664,330 in Books ( See Top 100 in Books ) #1,264 in Advertising (Books) | | Customer Reviews | 4.6 out of 5 stars 55 Reviews | ## Images ![Advertising Concept Book - Image 1](https://m.media-amazon.com/images/I/7171yRg6yiL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Awesome book on how to advertise well *by J***H on February 8, 2016* This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there. ### ⭐⭐⭐⭐⭐ A must for any ad student *by F***M on July 9, 2013* This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold. ### ⭐⭐⭐⭐⭐ Excellent book! *by C***D on November 27, 2012* This is a fabulous book for anyone into marketing or ad design. I would say it is the number one go do source on a daily basis! ## Frequently Bought Together - Advertising Concept Book - Ogilvy on Advertising --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/3672065-advertising-concept-book](https://www.desertcart.ae/products/3672065-advertising-concept-book) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-08-23*