--- product_id: 3837231 title: "Emotional Design" price: "AED 73" currency: AED in_stock: true reviews_count: 8 url: https://www.desertcart.ae/products/3837231-emotional-design store_origin: AE region: United Arab Emirates --- # Emotional Design **Price:** AED 73 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Emotional Design - **How much does it cost?** AED 73 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/3837231-emotional-design) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Emotional Design: Why We Love (or Hate) Everyday Things on desertcart.com ✓ FREE SHIPPING on qualified orders Review: Simple, wonderful, insightful, great book by a great thinker and scientist. See other resources, too. - I've been thumbing through this book for the last month, and I have to say that I love it. I've admired Donald Norman, one of the greatest living cognitive scientists, from afar for over 20 years. He was seemingly afforded "guru" status when he visited the University of Colorado's Institute of Cognitive Science in the mid `80s - an esteemed, accessible and entertaining cognitive/computer scientist (and also a cantankerous one) who had pioneered the human factors movement. His entertaining and friendly style was informed by creative, deep, empirical, theoretical work in cognitive science. I came to trust his insights whenever I dabbled in "usability" and "human factors" issues. (Trust me--there are plenty of people who think they understand these things, but Norman is the real deal who delivers the necessary stuff... Check out his masterpiece, "The Design of Everyday Things."). By the time I arrived at UCSD in the late 90s, he had already left our university for Apple Computer, but he seems to have left an indelible, positive stamp on the place. His photo hangs outside of our Francis Crick Conference Room as one of the great scientists who worked here. The current book shows that "attractive things work better" (which is the title of one of Norman's classic essays). Norman dabbles in cognitive, emotional, behavioral and neural science as he makes his key points, showing that "works better" is a multifaceted psychological, emotional, and neural concept. The thesis is much like the ones that permeate clinical psychology in the form of Cognitive-Behavioral therapies (e.g., Beck & Ellis). However, the ideas contained herein inform product design, product choice, and product ownership. The chapter on "three levels of behavioral design: visceral, behavioral, and reflective" is at the heart of this book (as described by other reviewers), and the one that sticks with me the most. If you are interested in a quick tour of "emotional design", read that chapter and look at the striking yet simple pictures throughout the book. Read some of Norman's amusing stories about objects that he owns... Then, if you are hooked, read the whole book. I recommend that readers check out some of Norman's interviews and podcasts that coincide with the release of the book. On Norman's website, there is a section titled interviews. Follow the link for NPR's WHYY interview - it is great stuff. Or watch brief the video accompanying the Benjamin Franklin award in Computer and Cogntive Science. Or watch one of the podcasts. Any of these things will help to bring the key design concepts, and Norman's insightful universe, to life. I use these things in the Cognitive Psychology courses that I teach, and I find that they get students talking, and excited, about the interface between congnition, emotion and design. Great book! Review: An absolute classic - One of my all time favorite books on product design. I highly recommend it. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #141,065 in Books ( See Top 100 in Books ) #20 in Design History & Criticism #56 in Marketing & Consumer Behavior #131 in Medical Cognitive Psychology | | Customer Reviews | 4.5 out of 5 stars 935 Reviews | ## Images ![Emotional Design - Image 1](https://m.media-amazon.com/images/I/71fg2WY921L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Simple, wonderful, insightful, great book by a great thinker and scientist. See other resources, too. *by D***D on November 11, 2006* I've been thumbing through this book for the last month, and I have to say that I love it. I've admired Donald Norman, one of the greatest living cognitive scientists, from afar for over 20 years. He was seemingly afforded "guru" status when he visited the University of Colorado's Institute of Cognitive Science in the mid `80s - an esteemed, accessible and entertaining cognitive/computer scientist (and also a cantankerous one) who had pioneered the human factors movement. His entertaining and friendly style was informed by creative, deep, empirical, theoretical work in cognitive science. I came to trust his insights whenever I dabbled in "usability" and "human factors" issues. (Trust me--there are plenty of people who think they understand these things, but Norman is the real deal who delivers the necessary stuff... Check out his masterpiece, "The Design of Everyday Things."). By the time I arrived at UCSD in the late 90s, he had already left our university for Apple Computer, but he seems to have left an indelible, positive stamp on the place. His photo hangs outside of our Francis Crick Conference Room as one of the great scientists who worked here. The current book shows that "attractive things work better" (which is the title of one of Norman's classic essays). Norman dabbles in cognitive, emotional, behavioral and neural science as he makes his key points, showing that "works better" is a multifaceted psychological, emotional, and neural concept. The thesis is much like the ones that permeate clinical psychology in the form of Cognitive-Behavioral therapies (e.g., Beck & Ellis). However, the ideas contained herein inform product design, product choice, and product ownership. The chapter on "three levels of behavioral design: visceral, behavioral, and reflective" is at the heart of this book (as described by other reviewers), and the one that sticks with me the most. If you are interested in a quick tour of "emotional design", read that chapter and look at the striking yet simple pictures throughout the book. Read some of Norman's amusing stories about objects that he owns... Then, if you are hooked, read the whole book. I recommend that readers check out some of Norman's interviews and podcasts that coincide with the release of the book. On Norman's website, there is a section titled interviews. Follow the link for NPR's WHYY interview - it is great stuff. Or watch brief the video accompanying the Benjamin Franklin award in Computer and Cogntive Science. Or watch one of the podcasts. Any of these things will help to bring the key design concepts, and Norman's insightful universe, to life. I use these things in the Cognitive Psychology courses that I teach, and I find that they get students talking, and excited, about the interface between congnition, emotion and design. Great book! ### ⭐⭐⭐⭐⭐ An absolute classic *by M***D on October 1, 2025* One of my all time favorite books on product design. I highly recommend it. ### ⭐⭐⭐⭐ Great book, good read *by H***Y on November 19, 2004* This book is for the most part, a very good distillation of what is good and bad about product design of all kinds. It's subtly humorous and very detailed in its dissection of what makes up a user experience. It ties in very well actually with Alan Cooper's book on software design and vice versa. It's well thought out and adequately concise for the range of topics it covers. The only problem I really had with this book, was Norman's obsession with robots. The robot section gets a little agonizing to read through, especially with his unsubstantiated claim that they must have human-like emotions. Though his definition of 'robot emotions' technically drifts from that of our own, calling it that is just too close to the general term. If there's one thing I don't need, it's an angry robot. Otherwise though, I found it helpful to my work and enjoyable to read. ## Frequently Bought Together - Emotional Design: Why We Love (or Hate) Everyday Things - The Design of Everyday Things: Revised and Expanded Edition - Hooked: How to Build Habit-Forming Products --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/3837231-emotional-design](https://www.desertcart.ae/products/3837231-emotional-design) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-04-23*