---
product_id: 3865074
title: ""
price: "AED 170"
currency: AED
in_stock: true
url: https://www.desertcart.ae/products/3865074-
store_origin: AE
region: United Arab Emirates
---

# 

**Price:** AED 170
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** 
- **How much does it cost?** AED 170 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/3865074-)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands―radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #118,919 in Books ( See Top 100 in Books ) #19 in Product Management #30 in Computer Graphics #37 in Graphics & Multimedia Programming |
| Customer Reviews | 4.6 out of 5 stars 694 Reviews |

## Images

![ - Image 1](https://m.media-amazon.com/images/I/61zn3zdoZwL.jpg)

## Frequently Bought Together

- Zag: The Number One Strategy of High-Performance Brands
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.ae/products/3865074-](https://www.desertcart.ae/products/3865074-)

---

*Product available on Desertcart United Arab Emirates*
*Store origin: AE*
*Last updated: 2026-07-20*