--- product_id: 406501440 title: "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" price: "AED 17" currency: AED in_stock: true reviews_count: 12 url: https://www.desertcart.ae/products/406501440-predictive-analytics-the-power-to-predict-who-will-click-buy store_origin: AE region: United Arab Emirates --- # Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die **Price:** AED 17 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - **How much does it cost?** AED 17 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/406501440-predictive-analytics-the-power-to-predict-who-will-click-buy) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Mesmerizing & fascinating...The Seattle Post-Intelligencer "The Freakonomics of big data." Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a how to for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction now in its Revised and Updated edition former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: * What type of mortgage risk Chase Bank predicted before the recession. * Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. * Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. * Five reasons why organizations predict death including one health insurance company. * How U.S. Bank and Obama for America calculated and Hillary for America 2016 plans to calculate the way to most strongly persuade each individual. * Why the NSA wants all your data: machine learning supercomputers to fight terrorism. * How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! * How companies ascertain untold, private truths how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. * How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. *183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it or consumed by it get a handle on the power of Predictive Analytics. Review: Nice inspiration - Very good for getting new sources of inspiration in the age of Big Data. Review: Great story-telling, not too technical - A great narrative into the field of Predictive Analytics, not much maths, perhaps for the first foray into this field. Correlation is not Causation. The author debunks the use of judgement and intuition in certain decisions and argues the answer is what the data says, not why. Storytelling is in our nature and this is a difficult leap to make. While Predictive analytics, in one or guise or another, has been continuing for decades, particularly in insurance, the author skilfully shows how today's computing power is the enabler for both simple, complex and multiple models. And so what? The author continually links the analysis with an action. It is not analysis for analysis's sake, but a driver for change. This a powerful theme throughout the book. It's a relatively easy read I strongly recommend the book as an introduction for those with some mathematical/computing background. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 1,982,476 in Books ( See Top 100 in Books ) 668 in Professional Financial Forecasting | | Customer Reviews | 3.9 out of 5 stars 157 Reviews | ## Images ![Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Image 1](https://m.media-amazon.com/images/I/51z7thZ5O8L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Nice inspiration *by M***A on 21 April 2016* Very good for getting new sources of inspiration in the age of Big Data. ### ⭐⭐⭐⭐ Great story-telling, not too technical *by K***O on 12 July 2015* A great narrative into the field of Predictive Analytics, not much maths, perhaps for the first foray into this field. Correlation is not Causation. The author debunks the use of judgement and intuition in certain decisions and argues the answer is what the data says, not why. Storytelling is in our nature and this is a difficult leap to make. While Predictive analytics, in one or guise or another, has been continuing for decades, particularly in insurance, the author skilfully shows how today's computing power is the enabler for both simple, complex and multiple models. And so what? The author continually links the analysis with an action. It is not analysis for analysis's sake, but a driver for change. This a powerful theme throughout the book. It's a relatively easy read I strongly recommend the book as an introduction for those with some mathematical/computing background. ### ⭐⭐⭐⭐⭐ Good introduction to predictive analytics *by R***O on 20 April 2015* This book do a nice introduction to predictive analytics theme. Very well writen. ## Frequently Bought Together - Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - The AI Playbook: Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/406501440-predictive-analytics-the-power-to-predict-who-will-click-buy](https://www.desertcart.ae/products/406501440-predictive-analytics-the-power-to-predict-who-will-click-buy) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-07-12*