--- product_id: 407209598 title: "MARKETING MANAGEMENT, GLOBAL EDITION" price: "AED 646" currency: AED in_stock: true reviews_count: 5 url: https://www.desertcart.ae/products/407209598-marketing-management-global-edition store_origin: AE region: United Arab Emirates --- # MARKETING MANAGEMENT, GLOBAL EDITION **Price:** AED 646 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** MARKETING MANAGEMENT, GLOBAL EDITION - **How much does it cost?** AED 646 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/407209598-marketing-management-global-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Start thinking like a marketer with the gold-standard text for today''s Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager''s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text''s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab ® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Review: Producto degradado por falta de proteccion en el transporte (?) Review: Attention licence de lecture du kindle limité à 2 appareils - Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #631,306 in Books ( See Top 100 in Books ) #23,834 in Analysis & Strategy | | Customer Reviews | 4.4 out of 5 stars 109 Reviews | ## Images ![MARKETING MANAGEMENT, GLOBAL EDITION - Image 1](https://m.media-amazon.com/images/I/615QyRDhIRL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐ Producto degradado por falta de proteccion en el transporte (?) *by J***O on 18 March 2023* ### ⭐ Attention licence de lecture du kindle limité à 2 appareils *by G***E on 17 May 2024* Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur. ### ⭐⭐⭐⭐⭐ Great book on marketing *by G***E on 17 December 2023* The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too. ## Frequently Bought Together - Marketing Management, Global Edition - All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/407209598-marketing-management-global-edition](https://www.desertcart.ae/products/407209598-marketing-management-global-edition) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-05-30*