---
product_id: 447253918
title: "Consumer Behavior : Building Marketing Strategy | 14th Edition"
price: "AED 49"
currency: AED
in_stock: true
reviews_count: 2
url: https://www.desertcart.ae/products/447253918-consumer-behavior-building-marketing-strategy-14th-edition
store_origin: AE
region: United Arab Emirates
---

# Global education leader Proven marketing strategy framework 14th Edition - Latest insights Consumer Behavior : Building Marketing Strategy | 14th Edition

**Price:** AED 49
**Availability:** ✅ In Stock

## Summary

> 📊 Master consumer minds, build unstoppable marketing strategies!

## Quick Answers

- **What is this?** Consumer Behavior : Building Marketing Strategy | 14th Edition
- **How much does it cost?** AED 49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/447253918-consumer-behavior-building-marketing-strategy-14th-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Global Expertise:** Leverage strategies crafted by a world-renowned education leader.
- • **Trusted Resource:** Join thousands of professionals who rely on this bestseller for success.
- • **Professional Growth:** Ideal for managers and marketers aiming to master consumer psychology.
- • **Strategic Framework:** Build marketing plans grounded in proven, research-backed models.
- • **Cutting-Edge Edition:** Stay ahead with the 14th edition’s freshest consumer behavior insights.

## Overview

Consumer Behavior: Building Marketing Strategy, 14th Edition by McGraw Hill Education, is a globally recognized textbook offering the latest research and practical frameworks to help professionals and students understand and influence consumer decisions effectively.

## Description

Consumer Behavior : Building Marketing Strategy | 14th Edition Mcgraw Hill Education As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be

## Features

- Consumer Behavior : Building Marketing Strategy | 14th Edition
- Mcgraw Hill Education
- As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #192,137 in Books ( See Top 100 in Books ) #257 in Marketing (Books) #11,311 in Business & Economics |
| Customer Reviews | 4.0 out of 5 stars 8 Reviews |

## Images

![Consumer Behavior : Building Marketing Strategy | 14th Edition - Image 1](https://m.media-amazon.com/images/I/81KzE8zM7OL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ Review
*by M***E on 15 June 2025*



### ⭐ Review
*by B***Y on 22 August 2025*



## Frequently Bought Together

- Consumer Behavior : Building Marketing Strategy | 14th Edition
- Consumer Behavior, 12/e

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*Product available on Desertcart United Arab Emirates*
*Store origin: AE*
*Last updated: 2026-07-15*