AED 140

Description

undefinedOne of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing in, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Reviews

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Fast Delivery to UAE

Easy Returns & Exchanges

Ask About This Product

Similar Products

› Books › Business And Money › Industries › Media And Communications

Disclaimer: The price shown above includes all applicable taxes and fees. The information provided above is for reference purposes only. Products may go out of stock and delivery estimates may change at any time. desertcart does not validate any claims made in the product descriptions above. For additional information, please contact the manufacturer or desertcart customer service. While desertcart makes reasonable efforts to only show products available in your country, some items may be cancelled if they are prohibited for import in United Arab Emirates. For more details, please visit our Support Page.

Frequently Asked Questions About The Attention Merchants: The Epic Scramble to Get Inside Our Heads in UAE

Where can I buy The Attention Merchants: The Epic Scramble to Get Inside Our Heads online at the best price in the UAE?

desertcart is the best online shopping platform where you can buy The Attention Merchants: The Epic Scramble to Get Inside Our Heads from renowned brand(s). desertcart delivers the most unique and largest selection of products from across the world especially from the US, UK and India at best prices and the fastest delivery time.

Is The Attention Merchants: The Epic Scramble to Get Inside Our Heads available and ready for delivery in UAE?

desertcart ships the The Attention Merchants: The Epic Scramble to Get Inside Our Heads to Dubai, Abu Dhabi, Sharjah, Al Ain, Ajmanand more cities in UAE. Get unlimited free shipping in 164+ countries with desertcart Plus membership. We can deliver the The Attention Merchants: The Epic Scramble to Get Inside Our Heads speedily without the hassle of shipping, customs or duties.

Does desertcart have 100% authentic The Attention Merchants: The Epic Scramble to Get Inside Our Heads online?

desertcart buys The Attention Merchants: The Epic Scramble to Get Inside Our Heads directly from the authorized agents and verifies the authenticity of all the products. We have a dedicated team who specialize in quality control and efficient delivery. We also provide a free 14 days return policy along with 24/7 customer support experience.

Is it safe to buy The Attention Merchants: The Epic Scramble to Get Inside Our Heads on desertcart?

Yes, it is absolutely safe to buy The Attention Merchants: The Epic Scramble to Get Inside Our Heads from desertcart, which is a 100% legitimate site operating in 164 countries. Since 2014, desertcart has been delivering a wide range of products to customers and fulfilling their desires. You will find several positive reviews by desertcart customers on portals like Trustpilot, etc. The website uses an HTTPS system to safeguard all customers and protect financial details and transactions done online. The company uses the latest upgraded technologies and software systems to ensure a fair and safe shopping experience for all customers. Your details are highly secure and guarded by the company using encryption and other latest softwares and technologies.