--- product_id: 49691076 title: "Branding In Five and a Half Steps" price: "AED 204" currency: AED in_stock: true reviews_count: 13 url: https://www.desertcart.ae/products/49691076-branding-in-five-and-a-half-steps store_origin: AE region: United Arab Emirates --- # Award-winning author Top 25 in Branding & Logo Design 1000+ illustrations Branding In Five and a Half Steps **Price:** AED 204 **Availability:** βœ… In Stock ## Summary > πŸš€ Unlock the secret blueprint behind the world’s most iconic brands! ## Quick Answers - **What is this?** Branding In Five and a Half Steps - **How much does it cost?** AED 204 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/49691076-branding-in-five-and-a-half-steps) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Proven Expertise:** Authored by Michael Johnson, a multi-award-winning designer behind major rebrands - β€’ **Trusted by Professionals:** Rated 4.6/5 by nearly 300 readers, a must-have for agency and client-side pros - β€’ **Master the Art of Branding:** Demystifies branding from strategy to design in one comprehensive guide - β€’ **Visual Learning Powerhouse:** Over 1,000 vivid illustrations showcasing iconic global brand identities - β€’ **Actionable Templates Included:** Generic templates empower you to create your own compelling brand or ad ## Overview Branding In Five and a Half Steps by Michael Johnson is a definitive guide blending branding strategy and design, featuring over 1,000 illustrations and practical templates. Authored by an award-winning expert, it breaks down the branding process with clear case studies and actionable insights, making it essential for professionals aiming to master brand identity creation. ## Description Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding , Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. Review: The best book on the whole branding process there is. - There are great books on strategy. There are great books on design and branding. But there's never been one book for both. Until now. This book is a must for anyone (at any level) working in the field of brand identities. Be that agency side or client side. It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations. In short - this book is a future classic. Add it to your brand bookshelf asap. Review: One of the best books of branding I luckily have found in my way - It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. I just completed a Master in Branding and I really wish I had discovered this book before. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. I think that if you are interested on the branding field, this is a must! ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 119,642 in Books ( See Top 100 in Books ) 25 in Branding & Logo Design 128 in Advertising (Books) | | Customer Reviews | 4.6 out of 5 stars 297 Reviews | ## Images ![Branding In Five and a Half Steps - Image 1](https://m.media-amazon.com/images/I/51NNvrXqmEL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ The best book on the whole branding process there is. *by A***R on 19 October 2016* There are great books on strategy. There are great books on design and branding. But there's never been one book for both. Until now. This book is a must for anyone (at any level) working in the field of brand identities. Be that agency side or client side. It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations. In short - this book is a future classic. Add it to your brand bookshelf asap. ### ⭐⭐⭐⭐⭐ One of the best books of branding I luckily have found in my way *by D***D on 23 January 2021* It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. I just completed a Master in Branding and I really wish I had discovered this book before. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. I think that if you are interested on the branding field, this is a must! ### ⭐⭐⭐⭐⭐ Great book. Received undamaged. *by A***R on 5 July 2025* Extremely educational book. Received without any damages. ## Frequently Bought Together - Branding: In Five and a Half Steps - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Building a StoryBrand: Clarify Your Message So Customers Will Listen --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/49691076-branding-in-five-and-a-half-steps](https://www.desertcart.ae/products/49691076-branding-in-five-and-a-half-steps) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-07-11*