--- product_id: 5269880 title: "The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign" brand: "dan s. kennedy, craig simpson" price: "AED 47" currency: AED in_stock: true reviews_count: 13 url: https://www.desertcart.ae/products/5269880-the-direct-mail-solution-a-business-owners-guide-to-building store_origin: AE region: United Arab Emirates --- # The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign **Brand:** dan s. kennedy, craig simpson **Price:** AED 47 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign by dan s. kennedy, craig simpson - **How much does it cost?** AED 47 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/5269880-the-direct-mail-solution-a-business-owners-guide-to-building) ## Best For - dan s. kennedy, craig simpson enthusiasts ## Why This Product - Trusted dan s. kennedy, craig simpson brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all-the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 5.9 x 0.6 x 8.8 inches | | Isbn 10 | 1599185180 | | Isbn 13 | 978-1599185187 | | Item Weight | 11.5 ounces | | Language | English | | Print Length | 228 pages | | Publication Date | January 28, 2014 | | Publisher | Entrepreneur Press | ## Images ![The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign - Image 1](https://m.media-amazon.com/images/I/71NwEdwIMRL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ The Best Direct Mail Solution *by on Reviewed in the United States June 19, 2014* I have been using direct mail to build my multimillion dollar businesses (CPA, Attorney, RIA) for over 20 years. I have studied some of the top direct mail experts in the country, including numerous Dan Kennedy courses, including his recent $2,000 course on direct mail. Craig's book is the best nuts and bolts book out there. Full disclosure requires that I am one of Craig's very happy clients. He has helped me on numerous campaigns and has significantly improved my ROI on my mailings.Of course I wasted a lot of money buying products to market on Facebook, Linked In, etc. Basically, I got little or no return on those investments of time and money. But, I really make my living using direct mail to drive prospects to workshops or to see me directly. Then I repeat the process using Craig's techniques. Then I repeat again, etc.Use this book to make a million dollars. You will not find a better source on the nuts and bolts of direct mail anywhere.James Lange, CPA/Attorney, Author Retire Secure and The Roth Revolution ### ⭐⭐⭐⭐⭐ after reading this book I feel like a kindergartner because of all the stuff I didn't ... *by on Reviewed in the United States June 30, 2014* We've been using direct mail successfully for years. However, after reading this book I feel like a kindergartner because of all the stuff I didn't know I didn't know . . . worse, neither did our advisors. For us the timing of this book's release is perfect because we're just starting a completely new direct mail campaign and are using these insights and advice to both refine our list and, by laser-targeting the client avatar we really want, quickly reduce the size of our mailings and therefore our costs.I particularly appreciate the two authors' extremely clear writing style. There's a ton of information in here, and if it wasn't clearly explained it'd be pretty difficult to implement. Now we know not only exactly what to do but why we're doing it and--especially--how to much more accurately measure results so we can continue to refine our DM process, reduce our costs, and increase our profits.This will be especially useful to marketers who are beginning to realize that improved results are going to have to come from competent direct mail rather than email. Obviously those already doing direct mail will find this information crucial, but I think those making the transition from email to direct mail will especially benefit.Highly recommended. ### ⭐⭐⭐⭐ Very good resource to for learning about direct mail with some ... *by on Reviewed in the United States April 27, 2016* Very good resource to for learning about direct mail with some spot on tactics to move the needle. Will be reading this again. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/5269880-the-direct-mail-solution-a-business-owners-guide-to-building](https://www.desertcart.ae/products/5269880-the-direct-mail-solution-a-business-owners-guide-to-building) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-08-04*