--- product_id: 552293351 title: "Marketing 6.0: The Future Is Immersive" price: "AED 149" currency: AED in_stock: true reviews_count: 6 url: https://www.desertcart.ae/products/552293351-marketing-6-0-the-future-is-immersive store_origin: AE region: United Arab Emirates --- # Metamarketing focus 2024 release Hardcover edition Marketing 6.0: The Future Is Immersive **Price:** AED 149 **Availability:** ✅ In Stock ## Summary > 🚀 Dive into Marketing 6.0 — where immersive tech meets timeless strategy! ## Quick Answers - **What is this?** Marketing 6.0: The Future Is Immersive - **How much does it cost?** AED 149 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/552293351-marketing-6-0-the-future-is-immersive) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Engage Gen Z & Alpha:** Leverage cutting-edge tech trends shaping the buying behaviors of tomorrow’s consumers. - • **Master Metamarketing:** Navigate the convergence of physical and digital worlds to create immersive customer experiences. - • **Omnichannel Excellence:** Seamlessly blend traditional and digital channels for maximum customer engagement and loyalty. - • **Future-Proof Your Strategy:** Unlock the next-gen marketing blueprint with insights from Philip Kotler, the guru behind the Four P’s. - • **Sustainability Meets Innovation:** Integrate eco-conscious themes with tech-driven marketing to resonate with modern values. ## Overview Marketing 6.0: The Future Is Immersive, authored by Philip Kotler and published by Wiley in 2024, is a hardcover guide that redefines marketing by integrating technological evolution with shifting consumer behaviors. It explores metamarketing, focusing on immersive experiences across physical and digital spaces, targeting emerging generations and emphasizing sustainability and omnichannel engagement. ## Description Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces. Review: نسخة مقلدة غير أصلية - للأسف الكتاب مطبوع أبيض وأسود غير أصلي Review: Good investment - Good book. Recommend for people who want to learn more about marketing. There is a bit of basic knowledge and som advance information. ## Features - Binding: hardcover - Language: english - Manufacturer: Wiley - Brand: Wiley - Publication date: 2024-02-06T00:00:01Z ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #47,070 in Books ( See Top 100 in Books ) #155 in International Business & Investing #229 in Marketing #697 in Economics | | Customer Reviews | 4.6 out of 5 stars 95 Reviews | ## Images ![Marketing 6.0: The Future Is Immersive - Image 1](https://m.media-amazon.com/images/I/91OEdbP57qL.jpg) ## Customer Reviews ### ⭐ نسخة مقلدة غير أصلية *by A***Y on 30 September 2024* للأسف الكتاب مطبوع أبيض وأسود غير أصلي ### ⭐⭐⭐⭐⭐ Good investment *by P***L on 25 November 2025* Good book. Recommend for people who want to learn more about marketing. There is a bit of basic knowledge and som advance information. ### ⭐⭐⭐⭐⭐ Great product *by E***E on 27 May 2026* Great product and arrived quickly. Having textbooks available for next day delivery is a lifesaver! ## Frequently Bought Together - Marketing 6.0: The Future Is Immersive - Marketing 5.0: Technology for Humanity - Marketing 4.0: Moving from Traditional to Digital --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/552293351-marketing-6-0-the-future-is-immersive](https://www.desertcart.ae/products/552293351-marketing-6-0-the-future-is-immersive) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-09-11*