--- product_id: 637640269 title: "This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)" price: "AED 109" currency: AED in_stock: true reviews_count: 13 url: https://www.desertcart.ae/products/637640269-this-is-strategy-make-better-plans-create-a-strategy-to store_origin: AE region: United Arab Emirates --- # This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) **Price:** AED 109 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) - **How much does it cost?** AED 109 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/637640269-this-is-strategy-make-better-plans-create-a-strategy-to) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing , comes an essential guide to thinking strategically in a complex, ever-changing world. "With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover how to: Identify your "smallest viable audience" and make remarkable work they can't ignore Understand and influence the systems shaping our world Prioritize long-term thinking over instant gratification Make smart, purposeful choices that shape a better tomorrow Who this book is for: Leaders who want to think more deeply about their impact Entrepreneurs tired of conventional business advice Change-makers seeking lasting transformation in their career and community Anyone feeling stuck in outdated systems and looking for a fresh perspective Strategy turns our effort into impact. Your journey to better thinking starts here. Review: A Timely Guide for Navigating Change in an AI-Driven World - In an era where AI and technological advances push us to move faster than ever, Seth Godin's "This Is Strategy" arrives with a crucial reminder: It doesn't matter how fast you're going if you're going in the wrong direction. This insight alone makes the book worth reading, but Godin offers so much more. What sets this book apart is its nuanced understanding of systems and change. Rather than pushing the typical "hustle harder" narrative, Godin helps readers see and work with the invisible systems that shape our results. His unconventional structure - numbered sections that facilitate ongoing conversations - reflects the book's core message: strategic thinking requires dialogue and perspective-sharing. The book's strength lies in its approach to change and disruption. Using metaphors like surfing ("A useful skill in surfing is picking the right place and time to go surfing."), Godin shows how to spot and leverage opportunities when systems are disrupted. This is particularly valuable as we navigate the AI revolution - it's not about resisting change but understanding how to make it work for us rather than letting it use us. Particularly valuable for: - Leaders seeking to create meaningful change without burning out - Entrepreneurs navigating technological disruption - Anyone feeling pressured to "move faster" without clear direction - Teams wanting to have better strategic conversations The companion Strategy Deck (54 cards with 5 million possible combinations) adds a practical, interactive dimension to the strategic thinking process. Most importantly, this book encourages us to pause and ask essential questions before accelerating: What change do we seek to make? Who are we serving? Are we pushing against the wrong things? In our AI-driven world, these questions matter more than ever. This isn't just another business strategy book - it's a compass for navigating complexity while staying true to your purpose. Whether you're leading a team, running a business, or seeking to make an impact, "This Is Strategy" helps you ensure you're moving fast in the right direction. Review: I’m still trying to understand the strategy of the book’s organization. - This book is not laid out like typical books with chapters, but more like with problem sets. The points of the book are scattered throughout in an order that I’m still trying to figure out, but there are lots of real life examples of businesses that have both succeeded and failed. I’m almost halfway through the book and am loving this reading every day in the sauna to help me reflect on my own life strategies. This seems like a book I can go back to over and over for inspiration and to continuously review my own strategies working in systems. I only gave the book a four out of five due to the order of the points and the scattered topics. But it’s still a great read. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #46,707 in Books ( See Top 100 in Books ) #11 in Marketing & Consumer Behavior #137 in Decision-Making & Problem Solving #884 in Success Self-Help | | Customer Reviews | 4.1 out of 5 stars 509 Reviews | ## Images ![This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) - Image 1](https://m.media-amazon.com/images/I/71hpd0d4UGL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Timely Guide for Navigating Change in an AI-Driven World *by A***D on October 25, 2024* In an era where AI and technological advances push us to move faster than ever, Seth Godin's "This Is Strategy" arrives with a crucial reminder: It doesn't matter how fast you're going if you're going in the wrong direction. This insight alone makes the book worth reading, but Godin offers so much more. What sets this book apart is its nuanced understanding of systems and change. Rather than pushing the typical "hustle harder" narrative, Godin helps readers see and work with the invisible systems that shape our results. His unconventional structure - numbered sections that facilitate ongoing conversations - reflects the book's core message: strategic thinking requires dialogue and perspective-sharing. The book's strength lies in its approach to change and disruption. Using metaphors like surfing ("A useful skill in surfing is picking the right place and time to go surfing."), Godin shows how to spot and leverage opportunities when systems are disrupted. This is particularly valuable as we navigate the AI revolution - it's not about resisting change but understanding how to make it work for us rather than letting it use us. Particularly valuable for: - Leaders seeking to create meaningful change without burning out - Entrepreneurs navigating technological disruption - Anyone feeling pressured to "move faster" without clear direction - Teams wanting to have better strategic conversations The companion Strategy Deck (54 cards with 5 million possible combinations) adds a practical, interactive dimension to the strategic thinking process. Most importantly, this book encourages us to pause and ask essential questions before accelerating: What change do we seek to make? Who are we serving? Are we pushing against the wrong things? In our AI-driven world, these questions matter more than ever. This isn't just another business strategy book - it's a compass for navigating complexity while staying true to your purpose. Whether you're leading a team, running a business, or seeking to make an impact, "This Is Strategy" helps you ensure you're moving fast in the right direction. ### ⭐⭐⭐⭐ I’m still trying to understand the strategy of the book’s organization. *by E***S on January 11, 2025* This book is not laid out like typical books with chapters, but more like with problem sets. The points of the book are scattered throughout in an order that I’m still trying to figure out, but there are lots of real life examples of businesses that have both succeeded and failed. I’m almost halfway through the book and am loving this reading every day in the sauna to help me reflect on my own life strategies. This seems like a book I can go back to over and over for inspiration and to continuously review my own strategies working in systems. I only gave the book a four out of five due to the order of the points and the scattered topics. But it’s still a great read. ### ⭐⭐⭐⭐⭐ The Seth strategy approach sparks *by M***. on October 16, 2025* Great book. Easily digestible ideas and helps to get you to start to understand what strategy really is; how it differs from tactics and how to develop the thinking to build something worthwhile to create change for good. Seth’s style always gets me thinking and he writes in ways that helps me to apply the learning beyond just being moved or motivated. And you can start anywhere in the book and read it in any order and it still works. Highly recommend. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/637640269-this-is-strategy-make-better-plans-create-a-strategy-to](https://www.desertcart.ae/products/637640269-this-is-strategy-make-better-plans-create-a-strategy-to) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-05-12*