--- product_id: 668471460 title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool" brand: "e.l.f." price: "AED 73" currency: AED in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.ae/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting store_origin: AE region: United Arab Emirates --- # Long-lasting wear up to 12+ hours 100% Vegan & Cruelty-Free formula 1% Hydrating Hibiscus Complex for breathable moisture e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool **Brand:** e.l.f. **Price:** AED 73 **Availability:** ✅ In Stock ## Summary > ✨ Glow longer, feel lighter — your skin’s new BFF! ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool by e.l.f. - **How much does it cost?** AED 73 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Skin-Loving Hydration:** Infused with hydrating hibiscus and fruit extracts, it keeps your skin breathable and fresh all day. - • **Ethical Beauty, Elevated:** Join the movement with a cruelty-free, vegan foundation that aligns with your values and style. - • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your look—whether it’s a natural glow or polished glam. - • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that lasts from morning meetings to after-hours events without touch-ups. - • **Universal Skin Compatibility:** Formulated for dry, oily, and combination skin types, so you never have to compromise on flawless. ## Overview e.l.f. Soft Glam Foundation in 44 Tan Cool offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish that lasts all day. This vegan and cruelty-free liquid foundation combines ethical beauty with professional-grade performance, perfect for millennials seeking flawless, long-lasting wear without heaviness or caking. ## Description Product Description Soft Glam Satin Foundation - 44 Tan Cool Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Cro. sspolymer, magnesium stearate, magnesium sulphate, phenoxyethanol, disteardimonium hectorite, PEG/PPG- 15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malate, silica dimethyl silylate, aluminium hydroxide, triethoxycaprylylsilane, caprylyl glycol, ethylhexylglycerin, erythritol. Hibiscus Sabdariffa Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone Directions 1. Prep your skin by cleansing and moisturizing. 2. Apply a small amount of foundation to the back of your hand. 3. Use a makeup brush, beauty blender, or fingers to apply the foundation to your face, starting from the center and blending outward. 4. Build coverage as needed. 5. Set the foundation with a setting powder or setting spray if desired. Safety Warning For external use only. Review: Good quality foundation at a low price! - If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin! Review: Lovely finish and great value - I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf. ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JCKZHN | | Age Range Description | Adult | | Benefits | Provides a radiant medium coverage | | Best Sellers Rank | 528 in Beauty ( See Top 100 in Beauty ) 7 in Face Foundations | | Brand Name | e.l.f. | | Colour | 44 Tan Cool | | Container Type | Tube | | Country Of Origin | China | | Coverage | Medium | | Customer Reviews | 4.4 out of 5 stars 11,004 Reviews | | Finish Type | Satin | | Global Trade Identification Number | 00609332849570 | | Item Dimensions | 10 x 6 x 11 centimetres | | Item Form | Liquid | | Item Weight | 41 g | | Item form | Liquid | | Manufacturer | e.l.f. Beauty | | Manufacturer Part Number | 84957 | | Material Type Free | Vegan | | Model Number | 84957 | | Number of Items | 1 | | Package Type Name | Tube | | Package information | Tube | | Recommended Uses For Product | Makeup, Blemish Correction, Complexion Unification, and Light to Medium Coverage. | | Recommended uses for product | Makeup, Blemish Correction, Complexion Unification, and Light to Medium Coverage. | | Skin Tone | Medium | | Skin Type | All | | Skin type | All | | Special Features | Cruelty Free, Vegan | | Specialty | Cruelty Free, Vegan | | UPC | 609332849570 | | Unit Count | 30.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** e.l.f. - **Colour:** 44 Tan Cool - **Item form:** Liquid - **Material Type Free:** Vegan - **Package information:** Tube - **Product benefits:** Provides a radiant medium coverage - **Recommended uses for product:** Face Makeup Foundation - **Skin tone:** Medium - **Skin type:** All ## Images ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 1](https://m.media-amazon.com/images/I/61hcd4JK5tL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 2](https://m.media-amazon.com/images/I/71Be2RgPlbL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 3](https://m.media-amazon.com/images/I/61EXNQb8CaL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 4](https://m.media-amazon.com/images/I/81sz7FzbgIL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 5](https://m.media-amazon.com/images/I/81iwUpSvcaL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good quality foundation at a low price! *by A***H on 9 April 2026* If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin! ### ⭐⭐⭐⭐⭐ Lovely finish and great value *by E***E on 5 January 2026* I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf. ### ⭐⭐⭐⭐ Okay for Oily/dry acne prone skin *by T***I on 6 April 2026* I have dry, oily and moderate to severe acne along with scarring and excema around my nose. It's fairly good, buildable. However you need to prep with the right things as sometimes it can congeal and cause caking around acne, peace fuzz and rougher parts of skin. But it is one of the better ones in the price range especially as I am as pale as a sickly Victorian child. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Tan Neutral - e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting](https://www.desertcart.ae/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-06-02*