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This econometric study covers the latent demand outlook for pneumatic drills, screwdrivers, and nut-runners across the
prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.)
estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it's
prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis
others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric
models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created
for pneumatic drills, screwdrivers, and nut-runners. This report does not discuss the specific players in the market
serving the latent demand, nor specific details at the product level. The study also does not consider short-term
cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and
long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in
virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for
pneumatic drills, screwdrivers, and nut-runners in Japan. It also shows how the P.I.E. is divided and concentrated
across the cities and regional markets of Japan. For each prefecture, I also show my estimates of how the P.I.E. grows
over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on
strategic planning at graduate schools of business.