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This study covers the latent demand outlook for household and institutional repellents and attractants for birds,
insects, fish, and other animals excluding for human use across the states, union territories and cities of India.
Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some
3,700 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of
India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others.
This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models
which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are
created for household and institutional repellents and attractants for birds, insects, fish, and other animals excluding
for human use. This report does not discuss the specific players in the market serving the latent demand, nor specific
details at the product level. The study also does not consider short-term cyclicalities that might affect realized
sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players
or products involved.