--- product_id: 7168365 title: "Value Proposition Design: How to Create Products and Services Customers Want" price: "AED 102" currency: AED in_stock: true reviews_count: 11 url: https://www.desertcart.ae/products/7168365-value-proposition-design-how-to-create-products-and-services-customers store_origin: AE region: United Arab Emirates --- # Value Proposition Design: How to Create Products and Services Customers Want **Price:** AED 102 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Value Proposition Design: How to Create Products and Services Customers Want - **How much does it cost?** AED 102 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/7168365-value-proposition-design-how-to-create-products-and-services-customers) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Value Proposition Design: How to Create Products and Services Customers Want [Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Smith, Alan, Papadakos, Trish] on desertcart.com. *FREE* shipping on qualifying offers. Value Proposition Design: How to Create Products and Services Customers Want Review: Not only should you read this book, but everyone at your company should read this book as well. - How good is this book? Well not only should you read this book, but everyone at your company should read this book as well. It is a game changer. Value Proposition Design is a sequel to the authors' previous book, Business Model Generation. If you're not familiar with their previous book, its worth a read, but I'll be honest... Not everyone at your company needs to read their first book. I'm a firm believer in their book, at this point I would rather see a Business Model than a Business plan. So I want the business and technical leadership to read Business Model Generation. But Value Proposition Design is the book I want everyone to read. The new book focuses on the most important part of any product, crafting the value proposition; in other words, why a customer should use your product or service. And it does a fantastic job. It can be very difficult to get people to start thinking about their product from the customers point of view. But just the templates the authors posted to their website changed how I promoted my ideas. Their book is just incredible. Its a guided tour in how to make great products. It starts with a guide to how to think about your product from the customers point of view and communicate that around your company. In fact, you can get that guide for free from their website. It's the first 100 pages of the book. If the book just did that it would be worth the cost and time. But their book goes beyond that to discuss how you can actually make that product happen as you test your product with customers, adjust to the slings and arrows of the market. In other words, its not just how to think from the customers point of view to create great products, but its how to bring those products through the development pipeline. It's filled with tips and tricks that people have used; expect to keep the book on your desk going forward as you bring your products to market. It's basically a cookbook for making great products. I can't recommend this book highly enough. Try the first half free from www.strategyzer.com . Then buy it. Your company will be glad you did. Review: No Compelling Value Proposition Means No Business ~ Read This!!! - Alex Osterwalder & team have created the definitive easy-to/must-uses guide on how to create a compelling value proposition. Yes, definitive. Any business is first and foremost about the customer, even though it seems so many have forgotten that. If you don’t have a compelling value proposition, you don’t need a business model because you won’t have a business. Value Proposition Design (#VPDesign) clearly teaches how to discover customers’ real needs – the needs they have for and by themselves, not the needs we want them to have or the needs we want to solve…even if they aren’t really the customers’. The VPDesign toolkit – which is easy to follow, use and adopt – makes it difficult to retain your own biases and see reality. It’s not just the words. The fabulous visual and symbolic style of the book makes it easy to follow, to use as a handbook and daily tool for prototyping, testing, iterating and creating meaningful and valuable solutions for customers. The icons are memorable and can become part of your team’s lexicon for thinking about customers. Just as in Business Model Generation, this book is a tool to use daily to think about your business – internally and externally. I’ve used the VPDesign extensively with entrepreneurs, intrapreneurs and for customers outside the organization and inside the organization. So, you MUST get this book (and Business Model Generation) and start using it. It will change how you view your business, your customers – for the better, in ways you can’t even begin to imagine. In full disclosure, I helped co-create Alex & Yves’ first book, Business Model Generation and was a pre-reader for Value Proposition Design. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #36,854 in Books ( See Top 100 in Books ) #46 in Strategic Business Planning #57 in Systems & Planning #214 in Entrepreneurship (Books) | | Customer Reviews | 4.6 4.6 out of 5 stars (2,462) | | Dimensions | 9.4 x 0.9 x 7.4 inches | | Edition | 1st | | ISBN-10 | 1118968050 | | ISBN-13 | 978-1118968055 | | Item Weight | 1.7 pounds | | Language | English | | Part of series | Strategyzer | | Print length | 320 pages | | Publication date | October 20, 2014 | | Publisher | Wiley | ## Images ![Value Proposition Design: How to Create Products and Services Customers Want - Image 1](https://m.media-amazon.com/images/I/81MOhLzbF1L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Not only should you read this book, but everyone at your company should read this book as well. *by P***I on November 23, 2014* How good is this book? Well not only should you read this book, but everyone at your company should read this book as well. It is a game changer. Value Proposition Design is a sequel to the authors' previous book, Business Model Generation. If you're not familiar with their previous book, its worth a read, but I'll be honest... Not everyone at your company needs to read their first book. I'm a firm believer in their book, at this point I would rather see a Business Model than a Business plan. So I want the business and technical leadership to read Business Model Generation. But Value Proposition Design is the book I want everyone to read. The new book focuses on the most important part of any product, crafting the value proposition; in other words, why a customer should use your product or service. And it does a fantastic job. It can be very difficult to get people to start thinking about their product from the customers point of view. But just the templates the authors posted to their website changed how I promoted my ideas. Their book is just incredible. Its a guided tour in how to make great products. It starts with a guide to how to think about your product from the customers point of view and communicate that around your company. In fact, you can get that guide for free from their website. It's the first 100 pages of the book. If the book just did that it would be worth the cost and time. But their book goes beyond that to discuss how you can actually make that product happen as you test your product with customers, adjust to the slings and arrows of the market. In other words, its not just how to think from the customers point of view to create great products, but its how to bring those products through the development pipeline. It's filled with tips and tricks that people have used; expect to keep the book on your desk going forward as you bring your products to market. It's basically a cookbook for making great products. I can't recommend this book highly enough. Try the first half free from www.strategyzer.com . Then buy it. Your company will be glad you did. ### ⭐⭐⭐⭐⭐ No Compelling Value Proposition Means No Business ~ Read This!!! *by S***R on October 22, 2014* Alex Osterwalder & team have created the definitive easy-to/must-uses guide on how to create a compelling value proposition. Yes, definitive. Any business is first and foremost about the customer, even though it seems so many have forgotten that. If you don’t have a compelling value proposition, you don’t need a business model because you won’t have a business. Value Proposition Design (#VPDesign) clearly teaches how to discover customers’ real needs – the needs they have for and by themselves, not the needs we want them to have or the needs we want to solve…even if they aren’t really the customers’. The VPDesign toolkit – which is easy to follow, use and adopt – makes it difficult to retain your own biases and see reality. It’s not just the words. The fabulous visual and symbolic style of the book makes it easy to follow, to use as a handbook and daily tool for prototyping, testing, iterating and creating meaningful and valuable solutions for customers. The icons are memorable and can become part of your team’s lexicon for thinking about customers. Just as in Business Model Generation, this book is a tool to use daily to think about your business – internally and externally. I’ve used the VPDesign extensively with entrepreneurs, intrapreneurs and for customers outside the organization and inside the organization. So, you MUST get this book (and Business Model Generation) and start using it. It will change how you view your business, your customers – for the better, in ways you can’t even begin to imagine. In full disclosure, I helped co-create Alex & Yves’ first book, Business Model Generation and was a pre-reader for Value Proposition Design. ### ⭐⭐⭐⭐⭐ Value Proposition Design & Jobs-To-Be-Done *by P***E on February 26, 2015* One of the first books that goes into detail about Jobs-To-Be-Done, and then linking that with observational anthropological research for discovering the right customer archetype for your product/service business. It's a blend of design thinking and Customer Discovery, but wrapped into simple visual depictions. I'd say that it's unlike the Business Model Generation book, because it appeals to the layman through easy to understand concepts. In this manner, they appeal to a much larger population of people who might not have extensive business schooling. I highly suggest reading it if you plan on opening a business, because it's going to save you money & time. ## Frequently Bought Together - Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) - Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/7168365-value-proposition-design-how-to-create-products-and-services-customers](https://www.desertcart.ae/products/7168365-value-proposition-design-how-to-create-products-and-services-customers) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-04-22*